The press conference of the 2023 Spring Festival Gala, prepared by the China Media Group (CMG), was held today. Technological innovations came to the fore at the press conference. In addition, the promotional video of the Spring Festival Gala and the animated short film "Round Rabbit", the mascot, were released.
At this year's Spring Festival Gala, the results of CMG's “5G+4K/8K+Artificial Intelligence” strategic model will be exhibited. 4K/8K, Artificial Intelligence, augmented reality and other new technologies will be used extensively and innovative integration of “thought+art+technology” will be encouraged. A Spring Festival Gala will be presented to the Chinese around the world to be thought-provoking, artistic, splendid and full of new technologies.
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