Teknosa, a subsidiary of Sabancı Holding, announced its technology shopping preferences for 2022. The unchanging star product of recent years, smartphones became the best-selling product group in 2022. In addition to smart phones, large-screen TVs, tablets and notebooks that stand out in the list of needs with the pandemic, time-saving robots and vacuum cleaners have strengthened their place in consumer preferences. The newest and most popular product of 2022 was the fryers, which stand out with their functionality.
In addition to health and electronic products, product groups such as camping equipment, musical instruments, sports equipment, hardware and gardening materials attracted great attention in teknosa.com, which Teknosa transformed into a giant marketplace in February 2022.
“Stars of 2022”
The most preferred products of 2022 were smart phones, LCD TVs, smart watches, tablets, notebooks, robot vacuums, vacuum cleaners, vacuum cleaners, deep fryers, bluetooth headsets, phone protection services, gift and payment cards, and mobile phone accessories.
Interest in high-memory phones continued in 2022. In smartphones, 128 GB and then 64 GB memory preference came to the fore. This year, black color attracted the most attention. Black was followed by blue and white.
As in mobile phones, high memory preference has come to the fore in tablets and notebooks. In addition to tablets and notebooks, complementary products such as mice, notebook bags and mousepads also attracted attention.
Large screens between 50-55 inches were preferred in televisions, the address of entertainment. Interest in high resolution has increased even more than last year.
In parallel with the increasing importance given to healthy living and practicality in the telecom category, smart watches increased their sales even more.
Rechargeable vertical vacuums and robot vacuums continued to attract attention due to their practicality and time-saving feature in the small household appliances category. In the same category, men's grooming kits, irons, hair straightening and dryers were also shining stars.
While energy-efficient products were preferred in white goods, the demand for drying machines increased to save time and space.
Fryers soared on the bestseller list and doubled their sales compared to the previous year.
Purchases made for preventive protection against damage, such as TeknoGaranti and screen protection service, also increased compared to last year.
Parallel to the development of the gaming world, there has been an increase in the sales of gaming computers and complementary products. Interest in entertainment products such as VR and drones has also increased.
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