SaaS encompasses a growing number of industries that need optimize their work operations. Therefore, the need for SaaS is continuously increasing. Consequently, the number of businesses providing services and solutions to customers is growing. According to a report by Statista, the number of SaaS companies worldwide was approximately 2021 in 25.000, and the entire SaaS industry will continue to expand as organizations worldwide use SaaS solutions for a variety of business tasks.
This article explains how to differentiate yourself from powerful SaaS competitors, boost the number of users and sales of your product without conducting numerous of marketing tests.
What problem do SaaS companies face?
According to Productiv research, the pain point for SaaS companies is a lack of visibility. SaaS marketing focuses more on educating potential clients than traditional marketing does. Many unfamiliar words can be found in SaaS solutions. SaaS marketers must be able to design marketing campaigns and content that present their product as the solution to client desires and pain issues.
What SaaS marketing should be for successful digital service promotion
To improve market recognition of the company and sales, it is required to apply the appropriate marketing and sales strategies. This can require considerable time, effort, and financial expenditure. Unfortunately, these efforts do not always provide the desired outcome, would you agree? The fact that you have developed a great application or solution does not guarantee success. So how can you increase your chances of selling software and digital services? Many prosperous companies use SaaS explainer video . Let's analyze why this is currently the best marketing strategy
Why should your SaaS marketing and sales approach include video?
Just 2 years ago, the size of the global SaaS market was estimated at $121.33 billion, then by 2030 it will reach $702.19 billion, according to a recent forecast by Allied Market Research. And that's thanks to the business optimization and automation solutions offered by SaaS companies as well as successful marketing campaigns that have taken a focus on SaaS explainer video.
SaaS providers should use video marketing to show clients how their software works, how much it costs, and how it addresses their problems. Complex products require client education.
You must promptly fix client pain issues. So, educational videos should be a key component of your overall content strategy. In today's digital age, it is a solid and established method for:
- Reaching a large audience;
- Increasing sales;
- Maintaining visibility;
What is the best SaaS video?
According to The State of Video Marketing 2022 , 73% of people prefer to learn about a product or service by watching a short video. Take advantage of this and create a viral SaaS video. It should be short and easy to understand and explain the benefits and features of your software or service.
This can be one video or several instructional videos on how to use a particular application and highlight all its benefits.
Want to see an example of a SaaS video that effectively promotes sales and customer growth? Take a look at the SaaS video created by the experts at the Zelios Agency for Mapiq. Now you see a high quality video explainer with voiceover, animation, illustrations, and motion graphics.
The viewer does not need to expend time and effort to comprehend the product's complexities for deciding whether he needs it or not. Ensure that such a video clearly explains the intricate interface of any SaaS application!
In Conclusion
The development of the SaaS market is being driven by the increased desire among businesses for a unified solution to assist them handle business problems. Numerous businesses face intense competition and must practically fight for clients.
A video explanation of your product is an effective approach to captivate your audience and boost sales. Do you wish to have one for yourself? Contact Zelios Agency for a comprehensive consultation and excellent results beginning at just $XNUMX.
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