The comic book format webtoon, which emerged in South Korea and led the growth of an 11 billion dollar industry, has inspired many TV series and movies. Business Proposal, which has become a global phenomenon, Dr. The scenarios of TV series such as Brain were also created based on webtoons. Two Korean entrepreneurs who grew up in Turkey established Turkey's first webtoon platform.
In the last few years, South Korea has continued to dominate the global entertainment industry with its popular culture elements, especially music groups and television series. Mobile compatible digital comics, which have been rapidly rising recently, have been positioned as the most up-to-date concrete output of this trend. Vertical comics, called webtoons, especially attracted the attention of the young and digital native generation. Business Proposal, Itaewon Class, Sweet Home, Dr. Considering that the scripts of TV series such as Brain, Hellbound, Kingdom, are also based on webtoon series, the world's leading TV series platforms also evaluated the potential of this new content format. The interest of the young generation in Turkey in South Korean culture and webtoons did not go unnoticed by two Korean entrepreneurs who grew up in Turkey. Acting on these insights and emerging global trends, Hun Jang Cho and MinSoo Kim established Turkey's first webtoon platform under the name LOKMA.
Providing information about the platform, Hun Jang Cho, CEO of LOKMA STUDIO, said, “We are excited and happy to present the first Turkish webtoon content to our readers by opening Turkey's first webtoon application on September 23. Turkish readers can download LOKMA's mobile applications in the App Store and Play Store or http://www.lokmastudio.com By visiting our address, you can access many local content free of charge. The works are updated on a weekly basis and we continue to work to expand our library with new works.
Free access to dozens of original webtoon series
It was seen that the global comic book market size created an economy of 11 billion dollars. The webtoon series created for mobile devices stood out as the locomotive of the comic book market, which is expected to grow by 2025% every year until 9 due to its accessibility and easy consumption. In recent years, South Korea-based technology giants Kakao and Naver have taken a leading role in spreading this format to the world. While Naver announced that 6 more webtoon series will be adapted to the screen in the past days, the webtoon has inspired original productions of TV series and movie platforms such as Netflix, Disney+, Apple TV+, Amazon Prime with its directly adaptable format. Hun Jang Cho stated that Turkey has a great potential for the growth of the webtoon format in terms of both its young population and the use of the internet and mobile devices for entertainment purposes. . All this proves that Turkish readers have adopted the webtoon format and are following it closely.”
It aims to create a revenue model for writers and illustrators
LOKMA STUDIO CEO Hun Jang Cho reminded that they offer local webtoon series that can be accessed for free on the platform and can be easily read on mobile devices, and concluded his evaluations with the following words: “A remarkable community about Korean culture in Turkey is already using this content format by accessing webtoons in a foreign language. following closely. We are working to make LOKMA a community-oriented app by bringing together comic book producers and readers. LOKMA aims to be a platform where local comics artists in Turkey can publish their works and earn income in this way. We want to create a platform where foreign webtoon series can be read in Turkish, original content can be produced and local productions can be served in foreign languages in the not-too-distant future. We invite everyone who is a part of this culture in Turkey to experience LOKMA by downloading our free mobile applications.”
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