İzmir's Producing Women Turn Menderes into an Attraction Center

İzmir's Producing Women Meander Turns Into An Attractive Center
İzmir's Producing Women Turn Menderes into an Attraction Center

“Investor Meetings”, the last phase of the “Productive Women, Strong Futures” project, implemented in cooperation with Tüprag and the Women-Friendly Brands Platform, took place in Izmir. Among the projects planned to be realized in the mountain villages of Menderes, there is a comprehensive lavender garden, bee farm, grape seed oil production facility, recycling textile design workshop, wine house, cork workshop and an e-commerce platform where talking packaged natural products will be sold. With the business ideas and projects to be implemented, it is aimed to employ more than 100 women in the region.

The final meeting of the “Productive Women, Strong Futures” project implemented in İzmir Menderes by Tüprag, one of the important actors of the mining industry, in cooperation with the Women-Friendly Brands Platform brought women and investors together.

At the investor meeting held with the participation of public, NGO representatives and business people, women who developed their entrepreneurial ideas after the completion of the training told the investors how they turned their dreams into business ideas and how they planned to turn the mountain villages of Menderes into a center of attraction.

Special projects planned integrated with each other

At the "Productive Women's Power Tomorrows - Investor Meetings" event, where 9 different projects planned to be implemented in Efemçukuru, Çatalca, Kavacık and Çamtepe villages were showcased, the part that impressed the participants the most was the integrated design of each of the projects.

Among the project proposals of women entrepreneurial candidates; The ideas of “lavender garden”, “special series wine production facility”, “medical plants garden”, “mushroom workshop”, “bee farm” and “grape seed oil production facility” attracted the attention of investors. These established facilities have high added value; It will create raw materials for various industries such as food, medicine and cosmetics. On the other hand, in all of the projects, it is aimed to employ a large number of women and to develop the region significantly.

The "Textile design workshop", which is among the project proposals, aims to transform the usable textile wastes into specially designed products from the hands of women. In the project, which has a wide social output, women are also planning to prepare for a special fashion show.

In addition to the realization of the "microblading design workshop", which aims to attract local and foreign tourists to the region, where hand-made personal care products produced by women will be sold in the region, as well as a very special "digital market" where the most natural products produced in the region will be delivered to all enthusiasts in almost speaking packaging. ” project managed to attract the attention of investors as a prominent technology startup among the business ideas created.

“Today is the time to go beyond dreams”

In her speech, Nazlı Demirel, the founder of the Women-Friendly Brands Platform; “We made a good road union together with Tüprag Madencilik in June. With this road union, we have been carrying out intensive work for 4 months in order to empower the women and youth of 3 villages, namely Efemçukuru, Çamtepe, Kavacık and Çatalca villages, located around the Efemçukuru Mine, by taking power from technology, to create new business areas and to support the entrepreneurial ecosystem in the region. Today, a very comprehensive project has emerged that includes 8 different vision trainings and certified vocational trainings, as well as mentoring support and special workshops. Within the scope of the project, we first met with the women and youth of the region in their villages. We identified their needs, asked their dreams; We also dreamed together. Today we go beyond those dreams together. It is also very proud for us to see their excitement, wishes and belief in themselves and to be a partner in this. With the project, a solidarity started between the women of the villages that are miles away from each other, and strong ties were established with it, and we also established indescribable friendships with our project team and the very special women of this region and our young brothers throughout the project.”

“We are aware of the importance of women for economic development”

Yaşar Dağlıoğlu, General Manager of Tüprag Efemçukuru Gold Mine, also said the following about the program: “As Tüprag, we have implemented many social responsibility projects so far. Our aim is to support sustainable development in the regions of which we are a part. In order to ensure social development, it is necessary for women to have a say in the social structure; We are aware of the importance and priority of their cultural and economic empowerment. With such projects, we aim to empower women, one of our main stakeholders, in the regions where our businesses are located, and to support their participation in the entrepreneurial ecosystem, thus providing maximum benefit to their environment. As in the past, we will stand by women from now on. What excites us; their embrace of these projects and their wishes. One of the most important goals of this project is to raise awareness about the potential power of women in society. We would also like to thank the non-governmental organizations involved in the project and the valuable press members who helped share the project with the public.”

“Our aim is to support women”

Turkish Women Entrepreneurs Association – KAGIDER Private Sector Leader Esra Bezircioğlu also met with women entrepreneurs in the program. Inviting women in the region to its programs supporting women's initiatives, Bezircioğlu said, “KAGIDER is always with you. We are involved in many awareness projects with the Women-Friendly Brands Platform. We want to continue to be. Because our aim is to support women. Acting together with many institutions in all projects that will increase women's entrepreneurship, women's employment and women's contribution to the economy.

Betül Şahin, Chairman of the Board of İZIKAD, also participated in the program. Listening to the details of the project with excitement, Şahin shared the excitement of the women. She also expressed that they want to support the valuable entrepreneur women of the region as IZIKAD and that they are ready for cooperation for the development of the region. Menderes Public Education Manager Edip Öngen, who participated in the program, emphasized the importance of the certified trainings and workshop activities they gave within the scope of the project for women. Noting that women attend the Public Education courses to a large extent, Öngen underlined that they contribute to the empowerment of women with the highly qualified trainings they provide.

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