The 17th International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia, the largest cosmetics fair in the Eurasia Region, will host its visitors at Istanbul Expo Center between 15-17 June 2022 this year.
BeautyEurasia, where manufacturers and suppliers from all over the world present their products, services and technologies in the field of cosmetics to the visitors, is preparing to offer a complete fair experience to its exhibitors and professional visitors for three days.
This year, BeautyEurasia, which is the most important cooperation and relationship development platform in the sector of Eurasia and the world, attracts strong demand and interest from abroad. Over 75 VIP purchasing professionals from 400 countries including Canada, Italy, Albania, Azerbaijan, Bahrain, Chile, France, Jordan, Kenya, Morocco, Netherlands, Panama, Saudi Arabia, Spain, Uruguay and the USA took part in the fair. will receive.
BeautyEurasia, the biggest sector fair of its region and organized by Hyve Group with the support of the Ministry of Commerce, aims to create new business, partnership and export opportunities for Turkey with its strong regional network this year. Fair; It provides an efficient platform full of activities for the promotion of new ideas and products by enabling the discussion and information exchange of the global and regional development areas of the sector.
Stating that they are very pleased with the interest in BeautyEurasia, and that they aim to further develop their business volume of 429 million Euros in the previous year, BeautyEurasia Fair Director Filiz Mehmedova said, “Turkish cosmetics industry has a competitive production power. We want to make a significant contribution to this power with our fair. This year, our goal is to increase the total business volume created at the fair to more than 500 million Euros, especially the meetings to be held with foreign purchasing professionals, which we will bring together with our manufacturers as part of the VIP Buyer Delegation Program.” said.
Exciting Events at BeautyEurasia
BeautyEurasia, which has the ability to determine the trends of the sector as well as the global, regional and local cooperation opportunities it creates, also offers a platform where the present and future of the sector will be discussed by its experts. In addition to the sessions, it offers new products and services to its participants with an innovative approach through the events it hosts.
On the first day of BeautyEurasia, which will start welcoming its visitors by opening its doors on June 15 at 11:00 am, at 12.00:XNUMX, the panel titled “Winning Sustainability Criteria in the Cosmetics Sector” will detail the steps to be taken for climate-friendly production by reducing carbon emissions in production and supply.
In the second session of the first day, the panel titled "Qualified Growth Formula in Crisis Periods" will discuss alternative sales routes, tools to be used for new markets in exports, agile transformation in times of crisis, portfolio management with new product groups, digitalization in production, sales and purchasing processes. In the panel to be held under the leadership of TV presenter and writer Cansu Canan Özgen, Hepsiburada Category Director Yalkın Tütüncüoğlu, Aksan Kozmetik Chairman of the Board Zafer Kutanoğlu and International Beauty Industry Trade Association Project Manager Kelly Young will sit on the speaker's seat.
In the third session of the day, a panel “New Era Customer Trends in Retail and Online Marketplaces” will be held under the management of Oggusto.com Founder Özlem Güsar. At the panel, CarrefourSA Category Deputy General Manager Murat Dinçer and Hepsiburada Category Group Director Mazhar Özsoy will explain how their purchasing processes have shaped the sector in the light of new trends.
In the last session of the first day of the fair, the famous artist Gülben Ergen will tell the story of the Gülbennatural brand to the visitors and participants.
Buyers' Delegation Special Fair Tours
In the fair, which has a strong event program in addition to the sessions, on 15 and 16 June 2022, Makeup Artist and Hair Designer Alp Kavasoğlu, with a group of foreign and domestic sector purchasing professionals, visited the exhibitor stands in a tour planned according to product categories, while responding to the changing consumer needs of companies. will identify new products and technologies that provide
Hair and Makeup Contests and Extraordinary Shows at BeautyEurasia!
As every year, the fair will host new product and technology presentations and extraordinary hair shows this year. On June 17, the last day of the fair, more than 200 contestants will be competing with each other on the stage in hair and make-up competitions and presenting their distinctive designs to the jury and the audience.
In addition to the competitions, in hair and make-up workshops, famous barbers, hairdressers and make-up artists will showcase their newest designs and provide information to the audience about tricks, techniques and products.
Be the first to comment