Culture and Tourism Minister Mehmet Nuri Ersoy, organized by the Tourism, Restaurant Investors and Gastronomy Enterprises Association (TURYID) “3. Participated in the “Global Gastroeconomics Summit”.
Speaking at the event at the Lütfi Kırdar Congress Center, Minister Ersoy drew attention to the importance of increasing awareness and promotional activities in the field of tourism and said, “Currently, we are the most effective and most publicized country in the world. We are promoting Turkey in our main and target markets, including television, printed media and the digital world in 140 countries. We tell the whole world about every privilege, originality and value we have in the field of culture and tourism through our GoTürkiye portal, one of the world's most successful digital platforms in its field. Our GoTürkiye site received about 80 million clicks last year. Our goal this year is 200 million clicks. It is currently the most clicked country tourism promotion site in the world by far. This promotional attack has brought us to more than 2021 million visitors and $30 billion in tourism revenue in 24,5.” he said.
Emphasizing that according to the UN World Tourism Organization 2021 data, Turkey is ranked 4th in the list of "the countries that receive the most tourists in the world", 80 percent of the world's participants in the tourism movement see food and beverage opportunities and diversity as the criteria of choice. conveyed.
Providing information on the concept of Gastrocity, Ersoy said, “Being able to not only have a rich cuisine, but also offer the diversity of world cuisine to your guests at the highest quality makes a significant difference. The expression gastrocity is used for cities that have achieved this difference, and you know, cities such as London, Paris and New York come to the fore at this point. Now we ask, why shouldn't Turkey be the choice of those who travel for fine dining? It is not difficult for our tourism destinations such as Istanbul, Bodrum, Izmir and Çeşme to enter the world's Gastrocity list with the right projects.” used the phrases.
Until October 11, the Businesses Receiving the Michelin Star in Istanbul Will Be Determined
Mehmet Nuri Ersoy, pointing to the studies on support to the sector, said:
“We are aware of the value and returns that gastronomy will add to our country. With this awareness and in order to support our food and beverage industry, we reduced the VAT rate from 18 percent to 8 percent. We are extremely pleased to have received positive feedback. We have crowned all these efforts by giving Istanbul the place it deserves in the latest Michelin Guide. You know, being in the Michelin Guide is possible after an average of 6 years. Moreover, while we were taking our steps, the epidemic process was affecting and delaying everything negatively. Despite all this, another success story was written that shows how competent TGA is at its job, and the Michelin Guide process was concluded in a short period of 2 years. Until October 11, the companies that received the Michelin Star in Istanbul will be determined. Finally, I would like to remind you once again that we have declared the Turkish Cuisine Week between 21-27 May.”
“Costa Venezia Cruise Ship Announced Istanbul's Homeport for Cruise Tourism”
Mentioning the cruise ship Costa Venezia, which was a guest at Galataport on April 28, Ersoy said, “This was the declaration that Istanbul is a homeport in cruise tourism. This is not a privilege that can be easily grasped and accessible to every city in the world. This is a mega city that hosted 15 million tourists and received 16-17 million transit passengers before the epidemic. At this point, another condition of being a homeport manifests itself. You need to have an airport that can handle such a heavy human traffic. Istanbul Airport, which was built with the will of our President, and which is today one of the largest and most developed airports in the world, meets this requirement more than enough. We also own Turkish Airlines, the airline that flies to the most destinations in the world. Again, direct flights can be made from Istanbul Airport to 330 cities.” used the phrases.
Minister Ersoy stated that Costa Venezia is targeting a minimum of 25 flights this year and continued his words as follows:
“While these expeditions continue until the winter, they will carry out a program of expeditions extending to Egypt over the Mediterranean during the winter period. This means that Costa has 'base' one of his ships here during the year. So it shows that it's becoming the center, it's a start. We foresee that we will double this year's targets in 2023. Galataport currently has more than 200 ship reservations. We know we can double that number as well. This is an indication of the need for a new port for Istanbul. Our Ministry of Transport and Infrastructure is carrying out relevant studies. As a result, we can say that Istanbul is returning to its pre-epidemic settings this year. By 2024 or 2025, we have a target to rank Istanbul among cruise destinations in Europe. I hope Istanbul will be a city that is remembered with records in the new period.”
Ersoy noted that the second Beyoğlu Culture Road Festival will take place this year between 28 May and 12 June, and that more than 1500 events will be held at the festival.
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