Hyundai Motor Company continues to win awards with its new MPV model STARIA, which draws attention with its multi-purpose usage features. STARIA, which left its mark on the world-famous Red Dot Design 2022 awards, was selected first in the Product Design category. The Best of the Best award is given for groundbreaking design and is also considered the highest level design title in the world. This award, which further strengthens Hyundai's global competitiveness in product design, also directly affects the sales success of the model. Hyundai STARIA will have a bigger say in the European market by being offered for sale in Turkey in the near future.
STARIA has a striking, futuristic and mysterious exterior design that resembles a space shuttle. While hard and soft transitions extending from front to back are used together, this design language is also reminiscent of the light curve that illuminates the horizon of the world when viewed from space. In addition to the space shuttle, cruise ship-inspired interior designers focused on driver comfort and passenger comfort. Hyundai designers, who want to offer car lovers a more luxurious look and a unique atmosphere, offer a more spacious environment while increasing the general view with lowered belt lines and panoramic side windows. Inspired by traditional Korean 'hanok' architecture, this sense of spaciousness allows passengers to travel more comfortably.
Hyundai STARIA received an honorary award in the transportation category of the 2021 Good Design Awards last year, and was also appreciated by the readers in the "Best Cars 2022" survey organized by Germany's famous automobile magazine, Auto Motor und Sport.
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