Bringing an initiative to life is one of the biggest steps in the adventure of success; however, the strategies to be implemented in the growth journey are more critical. Initiatives whose destination is long-term, sustainable and measurable growth need to determine a comprehensive roadmap and have an idea about the rising trend of recent years, “growth marketing”.
What is Growth Marketing?
Growth marketing represents a long-term strategic methodology that helps brands achieve sustainable and measurable growth. While other marketing tactics mostly focus on driving traffic and sales, growth marketing using end-to-end funnel optimization takes a data-driven and holistic approach.
To make growth marketing a little clearer, it all starts with adding new layers to traditional marketing. This means brands develop their growth strategies, tools for A/B testing, SEO campaigns, content marketing, video marketing, email marketing and more.
The Growth marketing model not only targets a large and engaged audience, but also focuses on increasing revenue and productivity with personalized approaches by increasing customer lifetime value. As a result, consistent growth-oriented digital marketing methods significantly improve brands' customer retention, satisfaction and loyalty capabilities.
About Growth Hacking Concept
It's easy to identify marketing disciplines limited to specific activities such as SEO, social media, and print advertising; However, the same cannot be said for growth hacking, which includes very different strategies. As a matter of fact, this approach, which is a part of growth-oriented marketing, covers many strategies from content marketing to coding. This means viral cycles where success breeds success, with faster results at lower costs.
The so-called "hack" of growth is because marketers "hack" the traditional system of customer acquisition, often finding cheaper alternatives. On the other hand, it is worth noting that growth hacking methods focus on explosive growth rather than sustainable growth. For this reason, some companies prefer to build the brand in people's minds by sticking to traditional methods, although it takes a long time.
It is possible to list the prominent marketing channels for growth hacking strategies as follows:
- Email,
- mobile applications,
- Social media,
- CRM,
- Search engine optimization (SEO),
- Content marketing, etc.
Growth Hacking and Application Advice to Grow Your Startup Fast
If you are a struggling startup, you can follow the growth hacking tips below to take your steps faster.
1. Make your content visible.
For an effective growth hacking strategy, you need marketing automation that works for you. Social media channels are perfect for this, but the digital content you create needs to be easy to access and more visible. In addition, this method does not require high investments, unlike traditional methods such as demo or physical product samples. All you have to do is to share the content of your products and services on various social media channels for customer acquisition.
2. Diversify your sharing channels.
By sharing content on low-cost or free platforms, you can deliver your message to larger audiences in a more valuable way. Channels like LinkedIn, which has 810 million+ users, or Medium, where you can post free articles, can be a good idea to start. However, it is useful to discover social media platforms that are not used by your competitors. Facebook, YoutubeIn addition to major channels like , Instagram, and Twitter, you can also make Quora, Reddit, Pinterest, Tumblr or Snapchat part of your strategy.
Social media automation techniques you can apply:
- Schedule shipments in advance for the most convenient days and times.
- Create a shipment and workflow queue to regularly fill optimal gaps.
- Leverage analytics tools and metrics reported in apps to tune content.
- To respond to your customers 7/24 sohbet Use your robots.
3. Project your content on different media types.
In both B2B and B2C applications, consumers are now more interested in new media content. If you want to make your startup's voice heard louder with Growth hacking, you should reflect your message to the channels preferred by your target audience.
Video: Video Marketing Statistics 2022 published by Wyzowl states that online video consumption has doubled in the past four years. And more than 90% of marketers rely more on video content to improve their overall message.
Sound: According to a study, the number of potential podcast listeners in Turkey is 4,5 million. In addition, audio content consumers are young and high-income people.
VR: The number of virtual reality users has exceeded the monthly threshold of 85 million worldwide. The irrepressible rise of the Metaverse opens up new opportunities for growth hacking, especially for startups.
The growth marketing trend can be challenging at first as it may require you to completely change your old strategy. Yet it stands out as a proven methodology powered by data for survival in competitive ecosystems.
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