Mokka Launch Rained Awards to Opel with its Communication Network

German automobile giant Opel continues to crown the new year with awards. This time, the brand was deemed worthy of four awards by the Association of Direct Marketing Communicators (DPID). Opel won four separate awards in the "Launch Activities", "Best Influencer-Oriented Campaign", "Integrated Event Marketing Campaigns" and "Creative Marketing Practices" categories of the 13th Direct Marketing Awards with its "Mokka Communication Network".

Bringing together the superior German technology with the most contemporary designs, Opel continues to add new awards to the awards it has won. In this context, communication efforts focused on the "Opel Mokka Turkey Launch", which made a great impression in 2021, brought Opel four separate awards at once. Opel was selected as the "Most Reputable Brand of the Year" in the "Passenger Automotive" category of The ONE Awards Integrated Marketing Awards organized by Marketing Turkey, and this time, it was deemed worthy of four awards by the Direct Marketing Communicators Association (DPID). The brand received an award in the "Launch Activities" category of the 2021th Direct Marketing Communications Association Awards, for its work carried out within the scope of the "Opel Mokka Turkey Launch" that it launched in 13. Opel, the extraordinary model Mokka's "Are You Mokka Enough?" and "Outside the Normal" video series were awarded in the "Best Influencer-Oriented Campaign" category. The brand also won two separate awards in the "Integrated Event Marketing Campaigns" and "Creative Marketing Practices" categories.

In total, 46 projects received awards in 132 different categories!

The 13th Direct Marketing Awards, organized by DPID, which carries out activities to add value to the direct marketing sector, to ensure the development of the market and to create awareness, were held in 46 different categories. In the competition where direct marketing projects with high commercial efficiency, measurable and producing results compete; In 2021; The most successful and remarkable projects in the “activity”, “field” and “digital” categories applied. Among the applications made in 46 categories, a total of 132 projects were awarded.