In the "Digital World 2022" research conducted by the UK-based global social media agency We Are Social with Hootsuit, internet users in the 16-64 age group were asked whether they shop online every week.
While it was determined that 38,9 percent of Turkish internet users do online grocery shopping every week, Turkey ranked first in Europe and fourth in the world with this ratio.
While Thailand (3 percent), South Korea (45,8 percent) and Mexico (43,1 percent) shared the top 39,1 places in the world, only Greece and Turkey were above the world average of 28,3 percent in Europe.
In European countries where online shopping is common, this rate was 26,9 percent in the UK, 21,9 percent in France and 15,2 percent in Germany.
21,5 MILLION PEOPLE ARE SHOPPING ONLINE MARKET
Güçlü Kayral, the co-founder of Turkey's first cash-back shopping site Advantageix.com, reminded that the research covers 16 million internet users in the 64-55,5 age group, and said:
“Accordingly, 21,5 million people in Turkey shop from digital markets every week. Until a few years ago, when online grocery shopping was done, product delivery was the next business day at the earliest. In the last few years, delivery times in digital markets have shortened incredibly. Many platforms selling grocery products have reduced this time to less than an hour. Especially working women started to place their orders online instead of rushing for after-hours shopping. Price comparison sites have now included the prices of all market products, including fruits and vegetables, into their systems. With a few clicks, you can find out in which market you can fill your shopping cart the most, and you can do your shopping more economically. When you go to online markets through sites like Advantageix that pay cash for every purchase, shopping becomes much cheaper.”
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