The 'X Media Art Museum' (XMAM), a first in its field in Turkey, opened its doors. The founders of the museum, Mert Fırat, Muzaffer Yıldırım, Ferdi Alici, Esra Özkan and Paribu CEO Yasin Oral, talked about the X Media Art Museum, which was established in cooperation with DasDas, known for its pioneering projects in the field of culture and arts, and with the support of Paribu.
X Media Art Museum, which brings technology, science and art together and is a first in Turkey, was introduced to the press. To the introductory meeting of the museum, which was opened in cooperation with DasDas, known for its pioneering projects in the field of culture and art; X Media Art Museum founders Mert Fırat, Muzaffer Yıldırım, Ferdi Alıc; Esra Özkan, the director of the museum, and Yasin Oral, CEO of Paribu, the supporter of the museum.
At the press conference, Mert Fırat gave information about the museum by saying that the audience is a part of the museum at X Media Art Museum. Fırat said, “Now we are witnessing that the world has changed and is moving towards another place. The works belong to many people, not just one person. And fortunately we live in an age that is moving towards this idea. At XMAM, the audience becomes a part of the museum. It is involved both physically and emotionally. XMAM's first exhibition brings together the data, which has more than 500 years of cultural and artistic heritage, with the audience. We will continue to research and develop this art further.” said.
Saying that a permanent digital art museum was opened for the first time in Turkey, Muzaffer Yıldırım said, “XMAM is a first in its field. Art meets museum visitors with a different experience. The exhibits in the museum will change every 3 months. The Leonardo Da Vinci experience, our first exhibition, is an important exhibition for Turkey. It describes Leonardo Da Vinci not only as a painter, but also with a scientific study of his works. The combination of the piece with the music of Ludovico Einaudi and Mercan Dede, the composer of the Oscar-winning film Nomadland, also makes this exhibition an unforgettable experience.” he said.
Ouchhh Studio co-founder Ferdi Alici gave information about the art practices applied using artificial intelligence and the first exhibition of the museum. Buyer said, “As Ouchhh, we aim to establish unique connections between the physical world and the digital world while redefining the future of art by using digital data as paint and algorithms as brushes. The exhibition 'Leonardo Da Vinci: Artificial Intelligence The Wisdom of Light / Humanity and Metaverse from CERN to NASA' was created using the data of art history. Starting with Leonardo Da Vinci's drawings and continuing with his 3D modeling, the exhibition uses the artist's inventions, machine drawings and sketches as a database.” said.
Paribu CEO Yasin Oral stated that he is proud to be the sponsor of this important project, which is a first in Turkey. Oral also made the following statements about Paribu's ownership of the culture and arts field: “As a technology company, we take responsibility for the world of tomorrow and keep it among our priorities to benefit the society. With this understanding, we have embraced the field of culture and arts since the day we were founded, and we operate as an innovative institution that is the representative of transformation in art. We are proud to be a part of works that include art and technology in everyone's life. We believe that the XMAM digital art museum will offer new exhibition experiences to the audience with the changing new expression and exhibition forms of digital art productions.”
Esra Özkan, the director of the museum, said that XMAM has a structure that lives as a cultural institution, provides training and workshops, is open to different artists, supports young artists, and hosts technological and scientific research.
The Museum's First Exhibition From The World of Leonardo Da Vinci
The new media and digital art museum X Media Art Museum (XMAM) will meet with art lovers on January 30th with its first exhibition sponsored by Paribu. "Leonardo Da Vinci: Wisdom of AI Light Exhibition / Leonardo Da Vinci: The Wisdom of Artificial Intelligence" of the world-famous Ouchhh studio, the owner of many international awards. The Humanity and Metaverse exhibition from CERN to NASA was created using data from art history. Starting with Leonardo Da Vinci's drawings and continuing with 3D modeling, the exhibition uses the artist's inventions, machine drawings and sketches as a database. The outputs obtained by teaching art history data and Leonardo Da Vinci's knowledge to artificial intelligence are reflected in an abstract aesthetic language throughout the space as particles with 15 billion brush strokes. At the same time, data and outputs of famous masterpieces of art history made by Michelangelo, Raphael and Botticelli are also included in the first entrance of the exhibition. The music of the first part of the exhibition belongs to Ludovico Einaudi and Mercan Dede, the composer of the world-famous Oscar-winning movie Nomadland.
Experience Space for Everyone 7 to 77
XMAM, which is the first in its field in Turkey; With its inclusive, interactive and interdisciplinary art productions, it will exhibit experiences that make its audience a part of its art, while also hosting training, workshops and production activities. The museum, which will also organize educational programs for children, will produce works that incorporate art and technology into everyone's life. Esra Özkan is the director of the digital art museum, of which Mert Fırat, Muzaffer Yıldırım, Ferdi Buyer and Eylul Duranagac Ali are the founders. At the same time, DasDas founders Didem Balçın, Harun Tekin and Koray Candemir support the museum.