Turkey signed an export of 2021 billion dollars in 225.5. The near-term target is 500 billion dollars, and for this purpose, companies that have assumed the lion's share in exports have accelerated their marketing efforts for social media, of which 4.5 billion people are members. New companies that want more shares from e-commerce and e-export are also trying to increase their visibility in social media. Digital Exchange's social media marketing team offers brands golden advice in this regard. Saying, "Working with professional teams while doing marketing work on social media, promotes the brand, increases the sales of the product and service, increases the positive perception of the company in the customers," the Digital Exchange team made a series of recommendations to the brands.
The speed of digitization is increasing day by day. While campaigns were organized for the widespread use of the internet around the world recently, today the impact of social media on the economy is the number one item on the agenda, depending on the developments in e-commerce and e-export. Social media usage, of which 4.5 billion people are members, is 100 out of 70.8 people with internet access in Turkey. Almost 2021% of the budget spent on promotion in 70 was directed to digital areas, namely internet campaigns.
According to the research; 81 percent of consumers in Turkey determine their preferences by watching social media advertisements before shopping and choosing a holiday destination. The expert team of Digital Exchange, which carries out social media influencer marketing work in 126 countries, provides brands with the opportunity to promote and sell their products and services, as well as their new customers. kazanprovided important information for their campaigns. According to the Digital Exchange social media campaign team, brands tend to take every opportunity to take part in social media, which they used to be distant. Commenting on “This approach is very valuable and important,” the Digital Exchange team said:
To a Professional Marketing Brand Kazannagging
“It is very important to do a proper social media study. Ordinary and poorly thought out, unstudied marketing work kazanIt will bring trouble instead. Therefore, to engage in a correct marketing activity,
- Increasing brand awareness
- Increasing the sales of products and services
- Emphasizing preferability over competing brands
- Export-oriented customers with overseas campaigns kazanWhile providing benefits in maximum points, the campaigns must be organized by expert teams. Otherwise, a social media campaign aimed at a poorly targeted audience will give the brand,
- the budget spent
- Customer-oriented company reputation
- It loses the perception of quality for products and services.”
There is an increasing trend in the last two years
Stating that the marketing interest of brands for social media has been on the rise for two years in parallel with the increase in digitalization during the epidemic period, the Digital Exchange team said, “Because social media is the promotional tool of companies or individuals in digital, brands have given great importance to this issue for the last 2 years. Because for some brands, social media was a medium that was reduced to just 'I have to post'. It wasn't overly important. Today, with 4.5 billion people being social media users, brands have started to use this area very well. There are even brands that unravel the customer service experience here. For this reason, every brand needs to express itself well in social media towards its audience and target.
It is Necessary to Turn to the Most Spoken Languages
Stating that Turkey's exports have increased to 225.5 billion dollars and that the e-commerce and e-export ecosystem is rapidly progressing towards 500 billion TL, the Digital Exchange team underlined that it is vital for brands to expand abroad. The following information was given from the team: “Social media is a medium where the whole world comes together globally. While there is influencer marketing, it is not necessary to make the campaign only in Turkish. They should also share in Russian, German and even Spanish, the universal language of which is English, so that they can benefit from the great potential.”
Knowing Your Needs Is Very Important
Emrah Pamuk, CEO of Digital Exchange, stated that the professional social media management of brands provides them with great benefits. Explaining that as Digital Exchange, they manage the worldwide accounts of a big men's clothing brand, Pamuk said, “Today, we are launching another campaign for the brand as a 'love mark' in Turkey and in the USA. Because every customer is different. We produce completely different projects for a retail company, from Russia to Iraq. The important thing is to know the target audience and needs, and to manage social media professionally.
Metaverse Shopping Days Are Coming
Pamuk stated that technology is in a very fast motion and said, “Social media accounts are on the way to become a kind of marketplace. We see this on Wechat and TikTok. We will soon find ourselves shopping at Metavarse,” he said.