The digital marketing industry, which is one of the leading sectors with the pandemic, has grown by an average of 2 percent every year for the last 30 years. Stating that digital advertising expenditures reached 2021 billion TL in the first 6 months of 3.2, Digital Marketing School Founder Yasin Kaplan said, “As of the first quarter of 2021, it was the beginning of a year with a high volume especially for e-commerce sites. After the closures were lifted, especially the tourism sector increased its digital advertising investments. Hotels, tourism agencies, airline and road transport companies increased their digital advertising expenditures by 2021 percent in 80 compared to the previous period. In 2022, we think that the education, retail and real estate sectors will invest more in digital marketing. In 2022, when digital advertising alternatives will increase, the sector will grow by 35 percent.” The digital marketing sector, which gained great momentum in 2020, continued this increase in 2021 as well. Digital marketing investments, which reached 2021 billion TL in the first 6 months of 3.1, increased especially for hotels, tourism agencies, airline and road transport companies.
Stating that especially e-commerce sites have increased their digital advertising expenditures as of the first quarter of 2021, Digital Marketing School Founder Yasin Kaplan said, “Increasing e-commerce sales thanks to the mass reluctant to enter closed and crowded environments has enabled companies to turn to digital advertising. At the same time, the tourism sector, which suffered the most from the pandemic with the lifting of the closures, preferred digital marketing alternatives in order to close this gap. We foresee that the digital advertising expenditures of the tourism sector, which increased by 2021 percent in 50, will continue in 2022.” We think that the education, real estate and retail sectors will make a big leap forward in the coming year. According to Google research, it is predicted that the effect of digital ads on sales will be 2022 percent in 35 thanks to digital advertising strategies and smart advertising technologies. Therefore, in 2, it will be a year in which the digital marketing sector will reach record growth figures.”