Aiming to provide its customers with the best digital experience, Vodafone has also transformed all physical sales points into digital service centers. Customers who come to Vodafone stores can access the personal digital assistant TOBi via the QR code on the smartphones of the store employees and make nearly 800 transactions.
Operating with the vision of leading the digitalization of Turkey, Vodafone has added a new service to its customers that will provide an end-to-end digital experience. Turning all physical sales points into digital service centers at the same time, Vodafone offers its customers who come to their physical stores the opportunity to perform their transactions through the Artificial Intelligence-based personal digital assistant TOBi. Customers accessing TOBi via a special mobile application installed on the smartphones of store employees can use this smart assistant for approximately 800 different transactions such as opening and closing mobile payments, online stores and supermarkets, and purchasing additional packages.
Meltem Bakiler Şahin, Vice President of Vodafone Turkey Executive Board, said:
“We are implementing many projects on new generation retailing. Our answer to the question 'Will retail die with digital' is to find the best way of working together and to provide the best experience to customers by taking advantage of each other's most advantageous areas. One of the steps we took in this direction was to bring TOBi and our stores together. In this way, we have transformed all our physical sales points into digital service centers at the same time. In fact, we can say that we provide digital assistant services to each of our customers through each of our store employees. Our customers, who come to our physical stores, can access our personal digital assistant TOBi via the QR code on the smartphones of our store employees and perform nearly 800 transactions. As Vodafone, we will continue to offer products and services that make a difference in customer experience.”
How is it applied?
The special mobile application installed on the smartphones of the store employees includes a QR code containing the personnel code and the store code. When customers come to the store, they start the digital process by scanning this QR code on their smartphones. If the Vodafone Yanımda application is not installed on the customer's phone, this application is installed first. If Vodafone Yanımda application is already installed, TOBi opens directly. Customers can perform the transaction they want to do via TOBi. After the transaction, information about the store where the transaction was made and the personnel who made the referral are reported.
close to 8 million per month sohbet
The biggest feature of Vodafone's Artificial Intelligence-based personal assistant TOBi is that it understands its users very well and offers them a personalized assistant experience. Accessed via Vodafone Yanımda application, TOBi facilitates the lives of Vodafone customers by assisting them with the services they receive or want to receive. By communicating with TOBi, Vodafone customers can get information on many issues such as invoice details, current tariffs, tariff changes or additional package purchases, dates of current campaigns, remaining usage and usage details. TOBi, Vodafone's retail customers, close to 800 issues per month, close to 8 million sohbet is performing.