In the “2021 World's Most Valuable Brands” research conducted by the Interbrand Brand Consultancy Agency, Toyota increased its brand value by 5 percent compared to the previous year and managed to maintain its place in the 1st place among all automobile brands.
Toyota, which has been in the first place in its sector since 2004, continued to be 7th in all sectors with its brand value, once again strengthening its position compared to the previous year. According to the report published by Interbrand, Toyota's brand value increased from 51 billion 995 million dollars to 54 billion 107 million dollars.
In the report presented by the Interbrand Brand Consulting Agency, it is stated that we need to do more for the world and that we are at a global turning point for the economy, society, countries, environment and living things. At the intersection of all these problems, it is stated that the climate crisis will have unimaginable effects on all living things.
In this context; Toyota has prepared society for a low-carbon future by continuing its philosophy of producing greener cars, along with its determination to produce better mobility solutions. Introducing its model with hybrid technology, which was revolutionary in automobile technology for the first time in 1997, Toyota has strengthened its pioneer and leader identity in this technology by exceeding 18 million 321 thousand in hybrid automobile sales all over the world. Toyota has sold more than 18 million hybrid vehicles so far, reaching a rate equivalent to the oxygen emissions of 140 billion trees, which will offset 2 million tons of CO11 emissions.