Innovative approach studies in the Turkish health sector continue unabated. With the application made to accelerate the innovation activities in health and to establish the R&D culture in the country, the Turkish health sector will level up.
The Export Promotion Center (IGEME), positioned as the leading company of Turkish health tourism, made the first R&D application of health tourism. With this initiative, which was carried out for the first time in Turkey, it is aimed that the Turkish health sector catches up with the transformation and keeps up with the times.
Innovative Approach in Health
With the new era entered in the health sector, the sector needs different and more innovative approaches than before. It has become a necessity to work interdisciplinary in the targeted products and services in order to make the ecosystem that includes the health sector effective and suitable for innovation. With the R&D center application made by İGEME, a study that will set an example for Turkish health tourism has been realized.
The R&D center, which will be established after the application, is aimed at increasing the efficiency and quality of the services provided to the patient in the hospital, on the other hand, it is aimed to determine the problems in this area and to produce a solution in a short time. Medical R&D studies, on the other hand, aim to directly reflect the researches to the clinics as a result of researches for diagnosis and treatment.
Digital Transformation to Start in Health Tourism
With the R&D centers to be established after the positive result of the application;
- The use of digital advertising channels in health tourism,
- To conduct scientific-based target market analyzes abroad,
- Determining the branches, costs and processes of health services demanded in market research and target geographies,
- Prepared in accordance with malpractice of treatment processes and medical applications,
It is aimed to reveal data for eliminating equivalence problems in the form of health care and treatment.
With R&D centers and international insurance companies, which are one of the most important income sources of health tourism, it is aimed to determine the treatment and amount covered in Turkey, to develop a Turkish software for provision, epicrisis, proterma processes and to be a pioneer in obtaining concrete information and solutions for our hospitals and agencies. will be opened.
At the same time, within the framework of the protection of personal data, it is aimed to establish a system in which the health tourist and the time plan will be planned correctly by making the data storage effective in terms of data processing and treatment processes.
On the other hand, with the R&D center to be established, for the first time in Turkey, target health tourism stakeholders (agency, insurance companies, non-governmental organizations, health tourism agencies, tourism agencies, consultancy companies, doctors) database and communication with these stakeholders. and will have a database of services.
İGEME CONTINUES TO DIRECT THE INDUSTRY
İGEME continues to be positioned as the leading company in the sector with its works. IGEME, which has signed many projects that did not exist before in Turkey, will support the Turkish health sector in every sense with its R&D center application.
With this initiative, which has a special place in terms of the establishment of R&D culture in Turkey, a milestone will be realized in Turkish health tourism. Achieving the targeted success will become much easier with the R&D Centers that a healthcare industry needs for more innovative and innovative studies that have caught up with the transformations of the era.
It is planned that the works that started with the application of the R&D center, which is the first and only in Turkey, will continue without slowing down in the following periods.
Regarding the R&D centers to be established after the application approval, IGEME CEO Murat IŞIK; "We have made Turkey's first healthcare R&D center application in order to accelerate the innovation studies in the healthcare sector. Following this application, Turkish health tourism will be one step closer to the position it deserves after the necessary permissions are obtained and the establishment of our R&D center. Our aim is to make this application an example for everyone and to spread such innovative initiatives to the whole country in the future.”
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