Ford Introduces Awareness-Focused Concept Car

ford introduced the awareness oriented concept car that takes you away from the stress of daily life
ford introduced the awareness oriented concept car that takes you away from the stress of daily life
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What we've been through for the past 18 months has exhausted us all, both physically and mentally.1 During this period, automobiles became a shelter for some people. Those who want to take a break and relieve their worries about public transportation vehicles found the peace they were looking for in such times.

Ford has developed a new mindfulness-focused concept car to showcase technologies and features that can improve drivers and passengers' daily travel and support healthy living.

Awareness-Oriented Concept Car, with its hygienic cabin air, awareness-oriented driving guides and many technological features, offers the driver and passengers the opportunity to complete their journey feeling more comfortable than when they started.

What we've been through for the past 18 months has exhausted us all, both physically and mentally.1 During this period, automobiles became a shelter for some people. Those who want to take a break and relieve their worries about public transportation vehicles found the peace they were looking for in such times.

Researching how to make journeys more enjoyable during this period, Ford developed the 'Awareness-Oriented Concept Car' in line with its 'Live the Future Today' vision. With this car, various technologies and features are offered to the driver, such as cleaning and sanitizing the cabin air before getting into the vehicle, an electric driver's seat that stimulates breathing and heart rate, and conscious driving guides.2 Wearable technology, the pulse and body temperature of the driver and other passengers It also offers the opportunity to automatically make an emergency call in case of emergency (heart attack, etc.) and automatically stop the vehicle safely, by adjusting the ambient temperature and driving mode using the data. The 'Awareness-Oriented Concept Car' also draws attention with its fully reclining seat and the speaker in the headrest, unlike other features. The 'Awareness-Oriented Concept Car' developed by Ford on the basis of the Kuga SUV offers the following benefits to users thanks to its specially designed technological features:

Stepping into a hygienic environment

Enabling Purge (Unlock Purge): Activated using the key fob or an app, this feature provides clean and fresh air flow to the cabin by operating the air conditioner before the driver gets in the vehicle.

Premium filter: It helps to remove almost all dust, odor, polluted air, allergen substances and bacteria-sized particles.

UV-C light diodes: It creates a more hygienic cabin environment by stopping the reproduction of viruses and germs on the screen and surfaces of smartphones.

Choosing the ambiance and finding peace

Ambient lighting: It works with the temperature setting of the air conditioner to create certain ambiances inside the cabin, such as a bright morning feeling, a soothing blue sky, a starlit night.

Four stimuli in the driver's seat: This information is displayed on the vehicle's display while stimulating and giving feedback on breathing and pulse

Wearable devices: Besides monitoring the driver's heart rate and other physiological metrics, it can synchronize heart rate with seat stimulants and ambient lighting

Special flooring: Sustainable materials, natural colors, and awareness cues are used in design

Enjoying the calm sounds to the fullest

B&O Beosonic™ equalizer: Enables the selection of sounds for different ambiences: Bright, Energetic, Cozy and Warm3

B&O speakers in the headrest: It transmits sound close to the ears of the driver and passenger and is supplemented by ceiling speakers for an unparalleled listening experience.

Customized playlists: Playlists suitable for the occasion and location, such as the sound of the sea while cruising on the beach or soothing music in crowded traffic

stay calm and energize

Adaptive Climate Control: Driver assistance technologies such as sudden braking help prevent a risky situation and then create a calming flow of cool air, creating a feeling of deep breathing.

Powernap (short sleep) function: Seat that can move to a fully horizontal position for breaks on long journeys, neck support and sound tempo that helps the driver wake up rested after falling asleep

Special guides: Special guides with yoga moves and short meditations as light physical exercises while parked and standing. Gamification elements keep the driver focused on the traffic

Awareness and Ford

Ford is already promoting the benefits of this concept through the Ford Awareness Club, providing regular meditation sessions alongside mindfulness training to its employees worldwide. Ford's “Share The Road” campaign aims to improve understanding among road users to help make roads safer for everyone.

The Awareness-Focused Concept Car was introduced at the IAA Mobility fair held in Munich, Germany between 6-12 September 2021.

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