Enterprise Turkey continues its 100% electric vehicle investments without slowing down. Enterprise Turkey, which has the largest electric vehicle fleet in Turkey, recently purchased 50 100% electric ZS EV model vehicles from the legendary British brand MG. Thus, Enterprise Turkey's electric vehicle park in its fleet has exceeded 125 units.
Speaking at the delivery ceremony held at the headquarters of MG Turkey in Koşuyolu, where Doğan Trend Automotive is the representative in our country, Enterprise Turkey CEO Özarslan Tangün said, “We continue our pioneering mission, which we started with hybrid cars in the rental of electric vehicles in Turkey, with electric models. We have signed a new project with the MG brand, which is the distributor of Doğan Trend Automotive, which carries out sustainable works and shares a similar vision in this sense. The technical and safety features and price-benefit advantages of the MG ZS EV vehicles we have included in our fleet are capable of filling an important gap in the Turkish market. As Enterprise Turkey, we consider it a part of our strategy that vehicle users in our country get to know electric cars closely. With this collaboration, we thought we would contribute to the experience of the all-electric MG ZS EV in sufficient time. In addition, our customers will be able to charge their rented MG ZS EV vehicles free of charge at the charging stations, thanks to the cards in the cabin.”
Doğan Holding Automotive Group Companies CEO Kağan Dağtekin said, “We recently reunited the British MG brand, which has a history of 100 years, with Turkish customers, and we determined our entry model as the 100% electric ZS EV. Entering the market with an electric model was not an easy decision. However, we aimed to emphasize the MG brand's position in technology and to make a tangible contribution to our automotive companies in line with Doğan Group's sustainability mission. With Enterprise Turkey, with which we continue our cooperation, we are leading the way in spreading electric vehicles in Turkey. In line with this common strategy; We included 100 of our 50% electric MG cars in the daily rental operations of Enterprise at select locations in our country. Thus, customers who need to rent a car will be able to buy and use the MG ZS EV, as well as have a full-time experience with a fully electric car. We have been meeting with thousands of interested customers for 3 months and we have seen that our vehicle is appreciated when tested. It is not easy to buy a brand new technology product, many questions and curious issues begin to arise with anxiety. But the best answer to all these questions is given by our customers themselves when they test the vehicle. 20 minutes is not enough for test drives. Users; When they use our electric vehicles in the city for 2-3 days within their daily routine, they find answers to most of the question marks in their minds. This is why we attach great importance to our Enterprise cooperation.”
Enterprise Turkey, the main franchisee of Enterprise Rent A Car, the world's largest car rental company, has added a new one to its electric vehicle investments. The company, which has the largest electric vehicle fleet in Turkey, recently added 50 ZS EV model electric vehicles of the British MG brand, represented by Doğan Trend Automotive in our country. Launched as a "strategic cooperation", this investment aimed to expand the electric vehicle park across Turkey and to gain greater awareness of electric vehicle advantages. With the participation of MG ZS EV, which is preferred both in urban and extra-urban journeys with its fully electric motor and comfort, Enterprise Turkey's total electric vehicle park has exceeded 125 units. Speaking at the delivery ceremony held at the MG Turkey Koşuyolu facility, Enterprise Turkey CEO Özarslan Tangün said, “As Enterprise, we are a company that believes in strategic cooperation. We have good collaborations with Doğan Trend Automotive Group brands that have been going on for a while and add value to each other. We have signed a new project with MG Turkey, which is the distributor of Doğan Trend Automotive, which carries out sustainable works and we share a similar vision in this sense. The technical and safety features and price-benefit advantages of the MG ZS EV vehicles we have included in our fleet are capable of filling an important gap in the Turkish market. Again, it is a very critical issue for us that our customers travel in the safest way possible. In this sense, we pay attention to every detail. The fact that the MG ZS EV received the highest safety score in its segment was also influential in our investment. In the coming period, we will continue to expand our electric and hybrid vehicle fleet within the framework of a sustainable model.”
Electric vehicles will become more common with leasing!
Özarslan Tangün, who also mentioned the advantages of MG ZS EV and electric vehicles in his speech, said, “As Enterprise Turkey, we see it as a part of our strategy that vehicle users in our country get to know electric cars closely. With this collaboration, we thought we would contribute to the experience of the all-electric MG ZS EV in sufficient time. We provided trainings on MG ZS EV to Enterprise Turkey field workers in order to accurately explain the vehicle to customers. In addition, our customers will be able to charge their rented MG ZS EV vehicles free of charge at charging stations, thanks to the cards in the cabin.
MG ZS EV delivers the true electric car experience
Doğan Trend Automotive CEO Kağan Dağtekin said in his assessment, “We brought the British MG brand, which has a history of 100 years, to Turkish customers a short time ago and entered the market with our 4% electric cars. MG is one of the brands of SAIC, which has factories in 7 different countries in the world and produces 50 million cars per year. Electric vehicles are a very new market for Turkey. Although everyone's interest is high, its distinctive features stand out directly as you use it. We see electric vehicle rental as a very complex operation. It takes a dual effort to develop a project together and first get the employees to believe in the electric vehicle and then convey it to the customers. As Doğan Trend Automotive, we agree with Enterprise Turkey, with which we have maintained our commercial cooperation for many years, about the widespread use of electric vehicles in Turkey. In line with this common strategy; We included 20 fully electric MG ZS EV models in Enterprise's daily rental operations at select locations in our country. We delivered our vehicles with cables that can be charged at home as well as cables for fast charging stations. We offer these high-cost products at no cost so that our customers can charge their vehicles without any disruption. Thus, customers who need to rent a car will have a real experience with a fully electric car. Because the answers to the question marks that may occur for electric vehicles are given in the test drive. 1 minutes or 1 hour of driving is not enough for these test drives. When users use these cars in their daily routine of 2-XNUMX days, we see that their worries and question marks are gone. In this sense, we are very pleased with our cooperation with Enterprise”.
Turkey is experiencing the SUV transformation!
Kağan Dağtekin also mentioned other changing dynamics in the Turkish vehicle market in his speech and said, “100 of every 40 cars sold in the world and in Turkey are SUVs. This change continues in Turkey with each passing year. While only some luxury brands had SUV models 5 years ago, nowadays the trend from sedans to SUVs is increasing. This demand is also seen in the rental market. Vehicle users, on the other hand, not only meet their needs in the city with a more compact vehicle, but also use a safe and high car when they go out of the city, thanks to the SUV. In 10 years, we will start to see electric cars more and more all over the world. In countries that have completed their development, such as Norway, we can see that the sales of electric vehicles for one year have already exceeded the sales of gasoline vehicles. By looking at this, as long as the policies and infrastructures of the countries allow; We foresee that the demand for rational, more enjoyable, more efficient and environmentally friendly electric cars will increase. As Doğan Trend Automotive, we are proud to lead this. We believe that car rental will also change direction in parallel with this.”
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