Studies show that 34% of mentally ill people complain of toothache, 30% suffer from swollen or bleeding gums, and 25% complain of pain and dry mouth when chewing or swallowing. Pointing out that oral and dental health problems trigger psychological problems by bringing about a lack of self-confidence, Romaniando Founder Ossama Çetinkaya said, “The effort to do oral and dental care at home in the most professional way possible is increasing in order not to see the dentist except in cases of necessity.”
According to a study conducted by the CareQuest Oral Health Institute in America, one in five people say their mental health is moderate or poor. Of these people, 34% appear to complain of toothache, 30% of swollen or bleeding gums, and 25% of pain and dry mouth when chewing or swallowing. While experts drew attention to the fact that the increased mental problems, especially in the pandemic, reduced the attention paid to personal care, Ossama Çetinkaya, the founder of the cosmetic brand Romaniando, also pointed out that oral and dental health problems lead to a lack of self-confidence. Çetinkaya said, “The mouth and teeth are the starting point of not only nutrition but also communication. However, inadequate care can have consequences that lower people's self-confidence, such as yellowed teeth or bad breath. This leads to hesitation and introversion from being involved in social life.”
Professional oral and dental care at home is becoming widespread
Mentioning that psychological problems such as anxiety and panic attacks triggered in the pandemic reduce dentist visits, Ossama Çetinkaya said, “Research shows that 47% of people who define their mental health as bad are nervous during their visits to the dentist. Of course, it is possible to say that the risk of contamination during the epidemic also triggers concerns. What we have observed as Romaniando is that the effort to do oral and dental care at home in the most professional way possible has increased in order not to see the dentist except in obligatory situations. As a matter of fact, the use of cosmetic products in the oral and dental care category is becoming more and more common.
Cleans both teeth and gums
Saying that as Romaniando, they aim to offer an effective solution to users with Romendo Natural Teeth Whitening, a product of a collection with 100% natural content in the oral care category, Ossama Çetinkaya said, “With the natural content product we offer, we help to clean the yellowed tooth layer and achieve whiter teeth. With activated carbon powder, we make it easier to clean not only the teeth but also the gums, and we also contribute to the elimination of bad breath thanks to the menthol it contains. Thus, we enable professional oral and dental care routines to be done easily at home. As a brand that was born in Denmark and decided to enter the Turkish market in 2020, we are continuing our efforts to have Romaniando on the shelves in various chain stores in Turkey at the point we have reached today. We are also planning to open stands in shopping malls in the near future. We continue to take important steps for our plans to increase the sales of our products abroad, especially in European countries.”