A New Era Begins in Smartphones

about to start a new era in smart phones
about to start a new era in smart phones

TM Roh, President and CEO of Samsung Electronics Mobile World, heralded that Samsung's third-generation foldable devices will reach more users around the world, which will deliver amazing multitasking capabilities and enhanced durability.

Samsung Electronics Mobile World President and CEO TM Roh, in his blog post where he revealed his vision for the new foldable phones that Samsung will introduce in the coming days, said that the new devices will meet the versatile mobile technology needs we expect. Giving the good news of the S Pen designed for foldable phones, Roh stated that they made the most popular Note features available on more Samsung Galaxy devices. Here is TM Roh's blog post on the next generation of foldable devices:

“At the Unpacked event held in August last year, I shared our strategy of delivering mobile technologies to as many users as possible that will empower them even more, especially at a time of great need. Today, nearly a year later, the world has entered a period of reopening in many ways, slowly but surely. We all look forward to the freedom and possibilities this new world will offer us, thanks to technologies developed to make the world we live in bigger than ever before.

Over the past year, new technologies have continued to reshape our lives. Through collaborations with our trusted industry partners, we have been able to pioneer seamless experiences that can deliver greater levels of customization and flexibility. In these days of agile transformation, I think open ecosystems are the only way to accelerate innovation and give everyone the freedom to create the best experiences for their lifestyles.

At Samsung Electronics, we are determined and ready to introduce our visionary and functional mobile technologies for a better world. In the coming days, we'll introduce the latest and greatest Galaxy Z series, which will reshape the smartphone category and reimagine your experiences.

Life is now more flexible with Galaxy

What the world needs today is flexible technologies that can enable people to explore more. At Samsung, we put people at the center of everything we do. We always listen to consumers to ensure that all of the new devices and experiences we develop are truly meaningful innovations. Our aim is to enrich the lives of everyone, not just a certain group. In our wide range of innovations, from legendary cameras to immersive screen experiences, from long-lasting batteries to advanced security, we focus on what matters most to consumers.

As we seek new ways to empower consumers, we sometimes venture into uncharted territory. This is how we developed the Galaxy Fold, which brought about the emergence of a whole new category of smartphones. However, we did not stop there. With our second-generation foldable devices, the Galaxy Z Fold2 and Galaxy Z Flip, we continue to improve, adding more screen space and brand new features that consumers love. I believe our third-generation foldable devices, which we will announce very soon, will now reach more users around the world, with brand new and amazing multitasking capabilities as well as enhanced durability.

More users meet the world of Fold thanks to Samsung

This will remain important, especially as the world race to provide connectivity continues and requires open ecosystems and reliable mobile experiences. At Samsung, the concepts of "open" and "secure" are not opposites for us. In fact, thanks to our collaborations with trusted industry leaders like Google and Microsoft, we are also able to deliver secure and optimized mobile technology for today's fast-paced and connected world. Together with our largest partners, we develop cutting-edge security solutions to secure devices and data in every situation. This gives users greater control over apps, data, and privacy, and can decide for themselves with peace of mind.

Through our collaborations, we develop mobile experiences that facilitate and improve consumers' lives. As part of these collaborations, for example, we have developed a new unified wearable device platform with Google. In addition to applications such as Samsung Health and SmartThings that users love, new applications are also added to the Google Play Store. In addition, the One UI Watch user interface we developed provides a strong integration with other Galaxy devices, and offers seamless connectivity between Galaxy Watch smart watches and Galaxy smartphones.

We also collaborate with Google to enrich our foldable ecosystems with popular apps and services. To get the most out of versatile foldables, we've added even more partner apps to our third-generation Galaxy Z phones. Hands-free, optimized video calling with Google Duo in our foldable ecosystem and YouTubeWe will provide our users with many seamless and optimized experiences such as watching videos in Flex mode, multitasking in Microsoft Teams.

We open the new era of innovation in smartphones

The upcoming Galaxy Z Fold combines the best of smartphones and tablets and opens up new possibilities for work, connectivity and creativity. The new Z Flip also combines a much more refined style with more durable and stronger materials. In the long journey ahead, I think these devices can definitely meet the versatile mobile technology needs we need.

We set out to lead the world of technology and introduce more users to a whole new and exciting world of experiences. I invite you all to join us as we share our new Galaxy Z family and foldable device innovations, including the S Pen designed for foldable phones. Instead of developing a new Galaxy Note, we're making the most popular Note features available on more Samsung Galaxy devices. You can mark August 11 on your calendars now and join our Unpacked event on that date to see what happens.”

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