The New Route of the Automotive Sector

The new route of the automotive industry
The new route of the automotive industry

📩 03/05/2021 17:12

Technological developments and company mergers and acquisitions in the automotive sector, which was adversely affected by the pandemic, will be the focal points of the future.

While the coronavirus pandemic changed the balances in the business world, it caused permanent effects in many sectors. While a significant portion of the sectors was adversely affected by the crisis, some sectors were positively affected and recorded more growth than anticipated. While the production sectors excluding tourism, transportation, restaurants, entertainment, automotive, energy and food in general were adversely affected by the crisis; Sectors related to e-commerce, online shopping, courier services, information and communication technologies, personal care, health, food retail chains, agriculture, medical supplies and services were positively affected. It is also estimated that it may take a long time, such as 2019-3 years, for some sectors to reach their 4 capacity.

Many sectors are developing new strategies to take the right steps for the future while managing the crisis. The automotive sector, which has a large global volume, is seen as one of the sectors affected differently by the pandemic, in addition to the great change it is experiencing. After the significant economic crisis in Turkey in 2019, sales rose in Turkey in 2020 despite the negative impact of the pandemic. Therefore, while exports of complete vehicles decreased due to the decrease in the EU market, production did not decrease at the same rate due to the increase in sales in the domestic market.

The ongoing technological change, environmental concerns and pandemic have caused significant changes in the EU market. While EV and hybrid car sales are increasing, others seem to decline. Although the increase in automobile sales in the EU in the first 2021 months of 3 was 2020% lower than January and February 25, it reached only 3,2% with the sudden jump seen in March. Commercial vehicles increased 21,6% (including LCV), Battery EV 59% and hybrid vehicles 175%.

Looking at the Turkish automotive market; Automobile sales were 57% (including imported vehicles), commercial vehicle sales were 72,9% (including LCV). While production increased 3,5%, exports fell 5,4%.

Innoway Consulting Founder Süheyl Baybalı explains what kind of developments will be in the new era in the automotive industry: “The disruptive change in the automotive industry is deeply affecting the CASE (Connected, Autonomous, Shared Mobility, Electrified - Connected, Autonomous, Shared, Electric) automotive industry.

In 2025, the entire car park in the EU and the US and more than 90% in China are expected to be 'connected', while in 2035 'electric vehicles' (xEV) car park will be 67% in the EU and in China. is expected to be more than 54%. EU emission norms, which will come into effect in 2025 and 2030, naturally accelerated xEV research and investments. It is understood that autonomous vehicles will have a relatively lower percentage in the vehicle park. (Approximately 17% and 16% in the EU and China, respectively) Studies for profit pool distribution When we reach the 2030s, micro-mobility, connected vehicle services, technology suppliers, etc. It shows that the share of the company will increase up to 25% and the share of traditional services (traditional suppliers, new vehicle sales, after-sales) will decrease to 50%.

CASE causes all automotive main and supply industry companies to develop new competencies to be successful by staying close to the end user and understanding user experiences. Having these competencies means analyzing the end users who prefer to use connected, electric, shared vehicles instead of vehicle ownership, and presenting designs that are suitable for their expectations. "

"Company acquisitions and mergers will increase"

Emphasizing that companies must be able to keep up with technological change and transformation in order to maintain their financial continuity in this process, Dinamo Consulting Founder Fatih Kuran said, “In some sectors such as automotive and machinery production, a major technological change and transformation is experienced independent of the pandemic crisis. We can easily state that this process will leave its mark on at least the next ten years. It is inevitable that change will affect all players, big and small, and businesses will need to make large-scale investments to adapt to the new situation. We expect that some of the investments will be in the form of fixed investments in the form of machinery, equipment and equipment, and the remaining part will be in the form of intellectual capital, primarily technology transfer and research and development investments. It will not be possible for most enterprises, especially for small and medium-sized enterprises to realize the investments of the aforementioned size alone and to maintain their competitive power in the new economy. For this reason, a significant increase in company acquisitions and mergers will occur in the coming years in order to reach larger volumes and benefit from economies of scale, reduce costs, save on R&D costs, provide technology transfer, manage sales and distribution channels more efficiently and open up to new markets. we are waiting. " said.

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