The first watch of the Girard-Perregaux and Aston Martin collaboration will be available this year. The Swiss manufacturer, the designer of the unique models of Haute Horlogerie, will collaborate with Aston Martin for limited-edition watches.
Girard-Perregaux, the official watch partner of British luxury automotive manufacturer Aston Martin, has been announced. The Swiss manufacturer, known for making Haute Horlogerie's unique models, is one of the oldest watch manufacturers. The two brands will collaborate for limited edition watches.
In the relentless pursuit of speed, time is of paramount concern. The race against time has fascinated motor sports fans for more than 100 years, and time measurement has challenged watchmakers throughout history. The similarities between the two fields are evident.
Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford. The origin of the Girard-Perregaux brand goes back to 19, when Jean-François Bautte produced his first watch when he was just 1791 years old. But most importantly, it was a love story that led to the birth of one of the biggest names in watchmaking when Constant Girard married Marie Perregaux in 1854.
The Aston Martin DBR1 (1956), built for racing and now legendary, was the pioneer for some of the brand's most famous legacy 'DB' cars. It was designed by Frank Feeley, a very talented designer at the institution, and represents his arguably the best of times, the shape of the DBR1 remains the most beautiful and elegant of all time. What's more, the design incorporates the functional side air ducts that first came out on this car and have so far become one of the main characteristics of Aston Martin sports cars. This functional element has become one of the main aesthetic details that fill the brand's models with their own distinctive personality. As soon as you look at an Aston Martin car, we can say that it reveals the identity of its designer.
Likewise, when Girard-Perregaux introduced the now-popular 'Three Golden Bridges' Tourbillon in 1867, he transformed three generally invisible functional pieces into an intriguing aesthetic feature. With the advent of this clock, parts that were not previously visible were deliberately made visible. Throughout its 230-year history, the Swiss Manufacturer has demonstrated its creativity, often playing with different shapes. It is this mindset that also inspired the brand's slogan: "We shape the present for those who know the inside out."
While both organizations bring together many skills and traditions, they continue to plan for the future. This innovative mindset is the basis for both brands to embrace continuous development and pursue high performance.
Aston Martin Lagonda's CEO, Tobias Moers, says: “The beauty of such a partnership is that despite having very similar core values, both brands have the potential to learn from each other. Girard-Perregaux is a productive innovator in terms of the use of materials and new technology. “Both brands create highly acclaimed and finely designed luxury products, showcase strong performance and deliver flawless execution,” he says.
Aston Martin Cognizant Formula OneTM Team Chairman and Team Manager Otmar Szafnauer says: “As the Aston Martin Cognizant Formula OneTM Team, we are delighted to announce our partnership with Girard-Perregaux. Aston Martin and Girard-Perregaux share many brand touchpoints: a rich history, a glorious heritage and an endless commitment to the pursuit of premium quality combined with advanced technology. "Especially Formula One and Aston Martin Cognizant Formula One Team, respectively, are an outstanding promotional platform and a great marketing partner for Girard-Perregaux, whose watches are guiding in terms of quality and demand."
Girard Perregaux's Chairman adds: “2021 is an important year for both Giard-Perregaux and Aston Martin. As we celebrate our 230th anniversary in watchmaking, Aston Martin is celebrating its first return to Formula 60 as a factory team in more than 1 years. There's a lot to celebrate, so it's a great way to connect our worlds to announce and appreciate these milestones to create something special, ”he says.
The Girard-Perregaux branding will be on Aston Martin Cognizant Formula OneTM Team cars in Bahrain at the beginning of the 2021 F1 season. The first watch to emerge from the collaboration between Aston Martin and Girard-Perregaux will also be released later this year.