Garena Free Fire collaborated with Formula 1 team McLaren Racing. Free Fire will bring McLaren's Grand Prix racing vision to the game with an exclusive collaboration called McLaren and MCLFF, which stands for Free Fire. Made with the McLaren Racing design team, the design is inspired by other McLaren race cars, including the MCL35M.
Developed by Garena and became the world's most downloaded mobile game in 2019-2020, Free Fire collaborated with Formula 1 team McLaren Racing. Free Fire, which wants to improve its sphere of influence with McLaren - Blow the Track Dust - winks at us with the thematic changes in the game. In addition to the thematic change and in-game features, various promotional social media campaigns and offline events await the heroes.
Free Fire will present McLaren's Grand Prix racing vision in collaboration with McLaren and MCLFF, which stands for Free Fire. Made with the McLaren Racing design team, the design is inspired by other McLaren race cars, including the MCL35M. The McLaren P1 was designed and built to be the best driver car in the world. The MCLFF will represent McLaren's vision of the future where Grand Prix racing meets the high-tech era.
Commenting on the collaboration, McLaren Racing Commercial Director Mark Waller said: “We are excited to collaborate with Free Fire for an in-game McLaren Racing integration. Our fans are always looking for ways to connect with our team. This integration provides this accessibility in a new and exciting way. “It's an excellent collaboration at a time when games are continuing to grow and McLaren wants to be part of that growth,” he said.
With this collaboration, Free Fire's producer, Harold Teo, stated that McLaren fans can enjoy driving McLaren signed cars in the Free Fire universe; “MCLFF; It represents both the McLaren P1 signature cars and McLaren's innovation and leadership. We are really excited to bring these elements to Free Fire. With the MCLFF and McLaren P1, gamers can choose their favorite in-game car and roam the Bermuda, Kalahari or Purgatory and fight in style. We look forward to our players enjoying the best of McLaren in Free Fire. Collaborations like this allow us to offer new experiences for existing players and allow others to try Free Fire, ”he commented.
"Blow the Track to Dust" with the McLaren x Free Fire collection
Free Fire's Training Ground will also feature a racetrack where players can take their cars out for a test drive.
Players can complete the racing look by equipping their characters with the exclusive McLaren Racing x Free Fire collection, which includes rider overalls made of McLaren poppy and blue, the original colors chosen by founder Bruce McLaren.
With this combination, the heroes will see various other elements in Free Fire, inspired by McLaren, from the moment they enter the game until they go to war. That means having Guard Wall textures, surfboards, zeppelins and expressions, also inspired by McLaren.
Lando Norris Race Track to Free Fire
McLaren Formula 1 racing driver Lando Norris will also be involved as a player. Fans will be waiting to catch Lando Norris throughout the campaign, as well as opportunities to win VIP McLaren Racing awards and experience the McLaren x Free Fire activation in a city near you. For the latest updates on the McLaren Racing x Free Fire partnership, you can continue to follow Free Fire's social media channels.