İzmir Development Agency (İZKA), İzmir Tourism and Promotion Foundation (İZTAV) and Aegean Young Business People Association (EGİAD), created in collaboration with Create In İzmir, EGİAD became the guest of the business world. The 'Create In Izmir' project of Izmir University of Economics Creative Economy Application and Research Center (IEU + KREA), which aims to make Izmir the focal point of creativity by producing projects in the field of entrepreneurship and innovation; activities and the work carried out in terms of promoting İzmir. EGİAD shared with members. Create in Izmir Project Coordinator and IEU + KREA Director Dr. The event, where Sevay İpek Aydın was the speaker, attracted great attention from the business world.
The 'Create In Izmir' project of Izmir University of Economics Creative Economy Application and Research Center (IEU + KREA), which aims to make the city the focal point of creativity by producing projects in the field of entrepreneurship and innovation, received funding from the Ministry of Industry and Technology in Izmir last year. he had success. İzmir Development Agency (İZKA), İzmir Tourism and Promotion Foundation (İZTAV) and Aegean Young Business People Association (EGİAD), the project draws attention with its importance for the development of İzmir. EGİAD Secretary General Prof. Dr. Mr. Alp Avni Yelkenbiçer, Chairman of the Board of Directors, who made the opening speech of the project meeting moderated by Fatih Dalkılıç, stated that IEU + KREA; Stating that it is an international economy research and application center operating in the fields of culture, creative industry and expertise, EGİAD expressed that they were very happy to be a part of it. Expressing that creative ideas and activities gain great importance in today's world where social development is based on knowledge, Yelkenbiçer said, “Especially, generating ideas in the light of the regulations made in education programs and supporting mechanisms that will make them commercial are of great importance. In this context, TÜSİAD is trying to reach university students with Bu Gençlilik Var, and high school students under the name of our Diamond Challenge project. EGİAD We are trying to contribute to this strategy with our brand Melekleri. Creative industries are defined as sectors that are based on individual creativity, talent and skills, create wealth and job opportunities in societies, and accelerate economic growth. These industries include Advertising, Architecture, Art and Antique Markets, Craft, Design, Fashion, Film and Video, Game Industry, Music, Performing Arts, Publishing, Software and Computer Services, Television and Radio. "The main reasons for the increased interest in creative industries all over the world can be summarized as having high growth potential, being associated with innovation and prosperity, and gaining competitive advantage in international trade."
Creativity The Future of a Strong Economy
Touching on the importance of investing in creativity in his speech EGİAD “Basically, creativity enables companies to develop new products and services, to make better use of scarce resources, to change existing products according to new needs, to increase the customer base and market share, and to be distinctive among their competitors. In this sense, investing in creativity is an important building block for the future of a strong economy. Today, universities are ranked according to the entrepreneurship and innovation index, institutions that train creative young people in accordance with market conditions and start a new business come to the fore, and EU projects that encourage individual creativity to transform into economic value are becoming widespread. IZKA published at the beginning of the year 'ANALYSIS OF CREATIVE INDUSTRIES IN TURKEY: A LOOK AT IZMIR' As stated in the report, it has been observed that the Turkish creative economy ranks in the middle and lower ranks compared to the creative economies of 16 OECD countries, with figures that can only be considered good in terms of the gaming industry. From this point of view, İZKA, İZVAK and EGİADI think that Izmir University of Economics Create In Izmir project, of which our company is a stakeholder, has a critical importance for our city and country ”.
Create In Izmir Project Coordinator and IEU + KREA Director Dr. Sevay İpek Aydın, in his speech, said, “Create In İzmir was chosen from among more than 100 projects across Turkey. We have had an important opportunity in terms of increasing the recognition of İzmir in the world, making it attractive for creative industries and developing strategic activities ”. Aydın stated that they evaluated how they can introduce Izmir's creativity to the world with the project they have been working on since 2019 and said, “This year, we are in a process where we can work more efficiently in this respect. We will see how the creative sectors will transform the manufacturing sectors. We focus on how creativity in technological, scientific, economic, artistic, socio-economic fields will bring us more income. We are working on how we can attract international investments and creativity to Izmir by creating a digital creative hub. For example, we aim to be an important point in this regard in the field of tourism ”.
What is Create In İzmir Project?
- It works to ensure that the transformative, integrative, prosperous and joyful production power of creativity is associated with İzmir.
- It contributes to the strengthening of existing sectors for a strong stance in innovative economic transformation processes.
- As the city where creative ideas flourish and easily find financial support, İzmir contributes to the brand value.
- It embraces the 8500 years of power of the past with innovative approaches that shape the future.
- Izmir and Turkey support creative industries and cultural studies.
- It supports a livable, human, nature and technology friendly İzmir.
- It aims to empower new products / services and applications for creative industries.
- It blends innovative products, services and processes arising from the interaction of local creativity and cultural elements with external cultures.