Kimi's Creator Challenge1 is an international design competition where participants compete to design the most creative racing shoes for Formula 1 driver Kimi Räikkönen. The jury of the competition includes representatives of Acer, Alfa Romeo Racing ORLEN and Sparco.
KazanThe moment design will be worn and signed by the champion during one of the Formula 1 Grand Prix weekend races. It will then be auctioned on behalf of the “Save the Children” Foundation, a humanitarian organization working to improve children's living conditions. KazanThe owner of the design will be rewarded with ConceptD Creator Studio (workstation + monitor).
Participants will be able to submit their designs through the Kimi's Creator Challenge landing page until June 10, 1, for the competition, whose applications started on May 2021.
As the official partner of Alfa Romeo Racing ORLEN, Acer announced the international design competition Kimi's Creator Challenge, which it co-hosted with Alfa Romeo Racing ORLEN, Sparco and world champion Formula 1 driver Kimi Räikkönen.
This competition, which is open to designers from all over the world, invites participants to design the shoes that one of Formula 1's most popular and iconic names, the famous pilot Kimi Räikkönen, will wear at one of the weekend races. KazanAn design will be auctioned on behalf of the international children's rights organization "Save the Children".
How can you participate in Kimi's Creator Challenge1?
- Participants can download the design template and related instructions from the Kimi's Creator Challenge landing page, save and upload their designs on the same website.
- Once the three best designs to be shortlisted have been determined by an online vote, kazanThe final design will be chosen by a jury of directors from Kimi Räikkönen, Acer, Alfa Romeo Racing ORLEN and Sparco.
- KazanOnce the shoe design has been produced with the support of Sparco, it will be worn and signed by Kimi Räikkönen at the planned weekend race. It will then be put up for auction alongside a qualifying Acer ConceptD 7 laptop to raise funds for Save the Children.
- KazanThe moment will be announced in mid-June and will also be rewarded with a ConceptD Creator Studio (ConceptD 300 workstation and CP monitor).
Hajo Blingen, Vice President of Marketing of Acer EMEA, is grateful to Save the Children for their work for children and proud of their support for this competition project and said: “This collaboration with Alfa Romeo Racing ORLEN for this competition, As Acer, it is an important step for us in terms of our corporate social responsibility vision and also a good opportunity to work and interact with creative people. I find such projects extremely important in terms of supporting the living conditions and development of children and giving them hope and opportunities for their future. Inspired by Acer's top-of-the-line ConceptD workstation solutions in this competition, I am confident that the participants who will express their creativity and themselves will design great racing shoes for Kimi. "
“Creating synergy among our business partners has always been the main goal of our commercial department,” said Yan Lefort, Commercial Director of Alfa Romeo Racing ORLEN, for this project they carried out with Acer: “It is not only helping our business partners create value through effective campaigns, at the same time, we maximize their return on investment by using their respective contractual assets in the most efficient way. The Kimi's Creator Challenge project, where we support our children in need with Save the Children, our social responsibility partner, is one of the good examples of our approach. We had a lot of fun developing this project, I think we did a good job with our partners, with whom we work in perfect harmony. ”
The first three shortlisted designs were Alfa Romeo Racing ORLEN Team Manager Frédéric Vasseur; To be evaluated by Acer Europe Vice President of Marketing Hajo Blingen, Sparco Motorsport Manager Daniela Vignale and Kimi Rӓikkӧnen
The jury will evaluate the remaining three designs on four main criteria: originality, emotional impact, aesthetics and technique. of the competition kazanThe moment will be rewarded with ConceptD Creator Studio. Worn at one of the Formula 1 Grand Prix weekend races kazanAll proceeds from the sale of the design at auction will go to “Save the Children”.
Kimi's Creator Challenge will be promoted in more than 15 countries1 with the support of local online and physical retail partners, and will also serve as a platform for exclusive product promotions. For more details about participation in the competition, you can visit the Kimi's Creator Challenge web page prepared for the competition.