Turkey's Automobile Initiative Group (TOGG), the world's most prestigious design awards iF Design Award 2021 from Turkey in the field of mobility kazanbecame the first brand.
Designed by TOGG and Pininfarina design teams for 150 thousand hours of work and under the guidance of Murat Günak, the TOGG C-SUV, registered in 27 EU countries as well as China, Japan and Russia, was awarded in the "Professional Concept" category.
of the world's most prestigious design awards, iF Design Award in 2021 (iF Design Award 2021) from Turkey #mobility in the area kazanWe became the first brand.# ifdesignaward2021#ifdesign @iFDESIGNAWARD#TOGG pic.twitter.com/vi0E6ZEPaA
- Türkiye'nin Otomobili (@ TOGG2022) April 18, 2021
This year, nearly 1954 thousand products and projects from 52 countries competed at the iF Design Awards, which is known as the symbol of design excellence in the international arena and has been given since 10. 21 independent judges from 98 countries made a comprehensive assessment to determine the best designs in the world.
"We are proud of our original design"
TOGG CEO M. Gürcan Karakaş, stating that they are proud to be deemed worthy of the award at the iF Design Award, said, “We realized our design goals and the technical definition of our vehicle based on user insights. We received support from our world-renowned designer Murat Günak, who recently joined our team as the Design Leader, in the process of reducing the number of design houses from 18 domestic and foreign design houses to 3 at the beginning, both in the formation of the final design theme and the selection of Pininfarina, which made this theme 3-dimensional. . Crowning our original design, which we developed inspired by our culture and registered in 27 EU countries as well as China, Japan and Russia so far, with such a qualified award encourages us to do better ”.
TOGG will produce 2030 different electric and connected models on the common platform by 5.