Giant Change Campaign from Lidya Group, Leader of Digital Printing Industry

giant change campaign from lidya group, the leader of the digital printing industry
giant change campaign from lidya group, the leader of the digital printing industry

Lidya Group, the leader of the digital printing industry, continues to break grounds in the support it provides to businesses. Lidya Group, as the only company in its sector to implement financial support, has provided more than 100 million TL financial support to its customers so far and continues to increase its support especially during the epidemic period.

Lidya Group, providing support and uninterrupted service to its customers and all stakeholders in the ecosystem during the Covid-19 pandemic, launched the “Change in Digital Printing Machines Campaign” as the unmissable opportunity of 2021. Within the scope of the campaign, by purchasing the old machines of the companies, regardless of the brand, at their value; instead, it offers state-of-the-art digital printing machines from Xerox, Epson, Efi, Sutec brands with a payment plan of up to 47 months. To the campaign that will end at the end of June 2021; There are intense demands from all over the country such as Istanbul, Izmir, Izmit, Kocaeli, Antalya and Konya. Hundreds of companies who want to replace the old machines that are behind the technology are almost competing with each other in order not to miss this opportunity.

Successful first quarter of 2021

Explaining that the first quarter of the year was successful, Bekir Öz, Chairman of Lidya Group, said:
“Towards the end of 2020, we can say that the pandemic has created its own economy and investments in this economy are generally made by medium and large-scale investors. As Lidya Group, we completed the last year above the market average. When we look at this year, we had a successful first quarter of 2021. In short, we anticipate that the investments postponed in the previous years will be realized and this year will be a year above the expectations. We will have a successful year in 2021 and we are aiming for a growth of over 40% ”.

The biggest change in the market occurred in the perception of "quality"

Providing information about the investment process and developments in the sector, Lidya Group President Bekir Öz said:
“Whatever investment is made, it is made to create economic value, to bring direct or indirect gains and profits to the company. For this reason, the expected return on the investment made in machinery is long-lasting and continuous in its standards. When making an investment, it must be done to the best of its ability to finance. It is important to have the best equipment, the best operating cost and yield, and the best after-sales services. After the investment, the machine has to bring new business potential and new jobs, so that the machine can pay for itself and get ahead in the competition with the product variety to be differentiated. The brands Xerox, Epson, Efi and Sutec, which we represent as Lidya Group, are the global best brands of their segments. The biggest visible change in the market in recent years is in the perception of "quality". In summary, companies in our industry and in all sectors need to have elements such as strong financing structure, strong organizational structure and human resources, knowledge and experience in order to ensure continuity. When we evaluate it in terms of digital printing sector, Lidya Group is among the few companies in our geography, in addition to being the leader in our country ”.

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