KIA continues to support the 'Pink Ball in the Field' Project, which is carried out in cooperation with Anadolu Medical Center and Anadolu Efes Sports Club to raise awareness of early diagnosis in breast cancer.
In the seventh year of the project, KIA contributes to the awareness raising and free breast cancer examination for women in need by presenting Pink Balls to its female customers.
KIA continues to support the Pink Ball on the Field Project, which was implemented in cooperation with Anadolu Medical Center and Anadolu Efes Sports Club in October, which is known as the “Breast Cancer Awareness Month” all over the world.
KIA, KIA vehicles in 2020 to become a symbol of female customers who bought early diagnosis of breast cancer in Turkey is sending pink ball as a gift. Within the scope of the project, KIA donates cash to institutions authorized to operate in this field on behalf of every female customer and contributes to the free breast cancer examination for women in need.
KIA will also continue to raise awareness on the issue throughout October by traveling around Istanbul with Sportage vehicles painted in pink to raise awareness about breast cancer.