In addition to its unique architecture, strong infrastructure, superior technology and high-level travel experience, Istanbul Airport, which became a global transfer center in its first year, highlights the unique beauties of Istanbul with innovative 'visual designs'.
Being among the best in the world in aviation and standing out with every detail, Istanbul Airport continues to show its difference with its extraordinary features. With its architecture, services and technology offered to its passengers, Istanbul Airport attracts attention as a pioneering project with all the works it has carried out.
The design works created with the goal of "a new world" to the "new story" identified with the claim made by Istanbul Airport reflect the legendary position of the project, the magic it adds to the journeys and a new experience.
Focus of designs; The magic door opening to Istanbul ...
Making a magnificent and large area like the terminal building of Istanbul Airport intimate in terms of design stands out as another important goal of the works. A magical world emerges with 3-dimensional elements in designs that attract attention with their bright color palette. The richness of detail used makes it possible to notice new things at every glance and to discover this world over and over again.
The designs, inspired by Istanbul, carry the gold-shining Istanbul Airport, which rises at the heart of the world of fairy tales, at the center of the city symbols, beyond being an airport, position it as a monument to the future and to be a legacy of the world, and most importantly, it is monumentalized.
Magical design stages from paper to digital ...
While creating a special world for Istanbul Airport, which has won worldwide awards in its new visual designs, where everything started with a scratch, efforts were made to make the design unique. In order to achieve the original design goal, the hand drawing method was preferred and the use of photography was especially avoided.
The resulting designs first started with the drawings made on paper and the drawings were detailed and the almost magical world of Istanbul Airport began to form. The visual designs of Istanbul Airport, detailed in subsequent studies, were transferred to the computer environment from papers. The visual designs, in which each drawing is made with a digital pen, was developed and colored in computer environment and reached the final stage.
In order to give 3 dimensions and dynamism to the characters and all other elements, the delivery phase was started and a film was prepared in addition to the effect touches that reinforce the effect of the fixed designs. In the film, which literally drags the audience into this magical world, the animated details were allowed to be seen more closely.
"We will be the best known airport with our new visual designs ..."
Commenting on the new visual designs prepared for Istanbul Airport, Gökhan Şengül, Corporate Communications Director of İGA Airport, said: “The original design of Istanbul Airport, which combines modernity and functionality, draws its architectural inspiration from the cultural heritage of Istanbul. In our work, we explain the culture and values of Istanbul and keep these values alive in our airport. Finally, with this approach, we created our new visual designs with an architectural idea that reflects Istanbul's rich social and cultural heritage. It is possible to see the motifs, beauty, texture and depth used in Turkish-Islamic art and architecture in our new designs. We prepared a comprehensive communication plan with our new visual designs. The visuals and films, in which Turkish and English versions will be applied in all areas within the airport, will be shared on our social media accounts. At a later stage, the whole of Turkey and Istanbul Airport's new world of communication in accordance with 360-degree communication plan prepared in order to share with the world, will be expanded domain of communication activities, media will prosper. We think that our new visual designs that will allow the success story of Istanbul Airport to be memorized will be appreciated by everyone. As Istanbul Airport, we are among the most important airports in the world. Turkey will be represented successfully in the world aviation industry and give direction to the service we offer. We think that with our new designs, our ancient city, Istanbul and Istanbul Airport will contribute to the recognition in the world. "
Hibya News Agency