Uludag Automotive Industry Exporters Union Chairman Baran Steel, which reshaped the supply chain with the pandemic and new business models, noting that they passed through a period of increasingly common "Electric domestic automakers, Turkey, the world will contribute to the goal of becoming a strong part of the digital transformation of the automotive industry and it will be a source of motivation for our exporters. ”
Uludag Automotive Industry Exporters' Union (OIB) Chairman Baran Steel, said Bursa's the foundation laid by the domestic automobile factory in Gemlik Turkey, the world would be a significant acceleration factor to achieve the objectives in the automotive industry. Baran Çelik said, “With Pandemi, we are going through a period when the supply chains are reshaping and new business models are becoming more and more common. Domestic car production, the world will contribute to Turkey's goal to become a powerful part of the digital transformation of the automotive industry and will be a source of motivation for our exporters, "he said.
Having evaluated the TOGG electric domestic car investment, the foundation of which was laid in Gemlik and aimed to be launched in 2022, OİB Chairman of the Board of Directors Baran Çelik thanked President Recep Tayyip Erdoğan for his contribution towards the realization of the project. Emphasizing that the government attaches great importance to the development of the automotive industry in line with its vision and goals, Baran Çelik said, “Our automotive industry is always prioritized because of its contribution to production, export and employment, both in terms of economic strategies and incentives and measures. Likewise, the domestic automobile project, which has taken the first step towards the start of the production leg, is one of the most important elements reflecting our vision and assertion in the automotive sector under the leadership of our President Mr. Recep Tayyip Erdoğan. ”
We will be a strong part of the transformation in the industry
Underlining that the world automotive industry is surrounded by new trends such as electric, interconnected, driverless and shared vehicles today, OIB Chairman of the Board Baran Çelik said, “Investments in in-vehicle information and entertainment systems and software are important in the new automotive ecosystem. kazanhe's eating. Artificial intelligence applications take the place of mechanical technology on the axis of information and software technologies. Our goal as the Turkish automotive industry; to become a strong part of the transformation in the industry by mastering these areas. With the qualified workforce of our sector, we aim to increase production based on high technology, creating high added value, efficient, safe, environmentally compatible and in line with world standards. At this point, we believe that Turkey's electric domestic automobile project will make a significant contribution to our goal. In addition, it will further increase the motivation of our exporters who are trying to strengthen our reliable position in the sector.
Regarding this year's export target of the automotive industry, Baran Çelik said, “The extent to which demand will return in the European Union market in the coming months will be decisive for our exports. We anticipate that it will take time to recover due to a pandemic. This year, we revised our target and set it as $ 25 billion. If everything goes well, our goal will be to reach the figures before the pandemic from 2021 onwards. ”