Under the patronage of the Governor of Ekişehir; Hosted by Eskişehir Chamber of Industry (ESO), a meeting was held in which the Tourism Marketing Strategy of Eskişehir was evaluated with the Spatial Analysis of Eskişehir's Tourism Resources / Themes as a result of the protocol signed between Bursa Eskişehir Bilecik Development Agency (BEBKA) and Anadolu University.
Celalettin Kesikbaş, Chairperson of Eskişehir Chamber of Industry, İsmail Gerim, BEBKA Secretary General İsmail Gerim, Fatih Düş and Sinan Özeçoğlu, Faculty of Tourism, Prof. Dr. Eskişehir Deputy Governor Akın Ağca. Dr. Semra Günay Aktaş, BEBKA Eskişehir YDO Coordinator Güliz Ünal, ETO Board Member Bülent Şarlar, EOSB Project Manager Sedat Telçeken, TÜRSAB Provincial Representative Özgür Ersoy, TÜROB Provincial Representative Kaan Erdin, BEBKA Staff Aziz Türk, ESO Board and Council Members and BEBKA Representatives She attended.
During the meeting, it was evaluated that tourism promotion activities of Eskişehir could be managed in a more planned and focused manner. At the meeting, Prof. Dr. Dr. The strategy proposal prepared in the light of the findings obtained from the studies carried out by Semra Günay Aktaş was presented to the participants. In the strategy presentation, markets targeting tourists and types of tourism were included.
Should peak in Anatolia
Celalettin Kesikbaş, ESO President, who made evaluations after the information presentation, said, “It is a project that requires time and effort, not easy to do. With the compilation of this much information, we need to resolve what is desired from now on. The story of Eskişehir needs to be created. As ESO, we are ready to do our best in this study that will increase the brand value of Eskişehir. ” he spoke.
Speaking at the meeting, BEBKA Secretary General İsmail Gerim said, “Tourism strategies should be determined according to every society and culture. Accordingly, it is necessary to determine the marketing strategy and communication strategy. Accordingly, we attach importance to the interaction of our cities with each other in their work. We believe that Eskişehir will be one of the cities that will peak in tourism in Anatolia Region. I believe that our Eskişehir Governorship and Chamber of Industry will support the tourism strategy development project. I thank everyone in advance. ” said.