Turkey's Most Valuable Brand in the fuel sector, and strong OPET

In the fuel sector, and strong turkiyenin most valuable brand OPET
In the fuel sector, and strong turkiyenin most valuable brand OPET

Opet Petroleum Inc, was the most valuable and powerful brand of Turkey's fuel distribution sector with a brand value of $ 570 million.

International rating agency Brand Finance brand, the most valuable and the most powerful brands in Turkey according to the 2020 report, Petrol Distribution Inc., was the most valuable and powerful brand of Turkey's fuel distribution sector with a brand value of $ 570 million. OPET General Manager Cüneyt Ağca: “As the only domestic company among the major players in the industry, we have become a brand that sets standards, always offers more and makes a difference. Despite the global epidemic, we continue to provide uninterrupted service with our service quality and customer satisfaction oriented approach. With our Clean Toilet Campaign, which has been going on for 20 years, we have achieved an important standard in our stations in terms of cleaning and hygiene. ”

According to the international rating agency Brand Finance's brand research, OPET Petroleum Inc., in the fuel distribution sector, "Turkey's most valuable and powerful brand" was. OPET, which ranked 100th in the Most Valuable Top 14 brand rankings and increased its brand value by 57 percent compared to last year, reached a brand value of $ 570 million. In Turkey's Most Powerful Brands' ranking took place in the 4th row rose compared to last year. OPET General Manager Cüneyt Ağca made the following statement: “Despite the Covid-19 epidemic, which affects the entire world and leads to a significant decrease in sales volume in our sector, our customer satisfaction-oriented service quality, flexible decision-making capability and our approach that makes a difference by doing what is not done, is the fastest in the industry. and a steady growing company. So far, closely followed by Turkey, and that creates a big change in the Clean Toilet Campaign provides an important standard we have in our station with about cleanliness and hygiene. The importance of this project, which we started 20 years ago and optimized our toilets in terms of hygiene, has become even more evident during the epidemic days when we experienced the difference in human life. Our "Women Power" project is growing faster every day and ensures that the perception that the profession is not gender is adopted at the social level. On the other hand, we continue to add value to our country with our Green Road, Model Village, Respect for History and Traffic Detectives Projects and our works in the Troy region. While our sector was almost never growing in 2019 compared to the previous year, when we consider it as total white products, our company grew by 7% and reached a market share of 19% ”.

Cüneyt Ağca stated that at OPET stations, they meet all the needs of the vehicles and create solutions that consumers can find all kinds of needs together.

“We responded to the needs of our customers during the epidemic period with our Ultramarkets, which we started in the previous year in order to make our stations a living space for our customers to have a pleasant break and rest. Opet stations, in heavy traffic or during the journey; It turns into frequent spots for refreshment, renewal and all kinds of needs. Cooperation with the best brands in their fields such as “In bakery by Divan”, “Koçtaş”, “Starbucks on the go”, “Lipton”, “Dardanel Mister No”, “Rossmann”, “Automix”, “TTec” and “Toyzz Shop” we did. The cleanliness and hygiene standards of our stations continue to be followed precisely as usual. With the yellow band application in the market, we act with waiting areas and directions suitable for social distance. We apply all our measures in constant communication with our dealers. As a result of all our determination and activities, we were among the 2020 most valuable brands of our country in the Brandfinance 20 Turkey Survey. According to the research results, we are the most valuable and strongest brand in our industry. These beautiful developments motivate us more as a driving force in making our business consumer-oriented and holistic. also for after that same faith and perseverance consumers with our ties to establish trust and that includes our love for our country edeceğizbiz continue to work on our brand promise, we set up our customer ties and Turkey's most popular fuel distribution brand by Brand Finance to be among the most powerful brands in Turkey in a separate we were happy It is among our goals to raise this bar even higher. "

Research Methodology

This year, Brand Finance conducted a unique market research covering 10 thousand people over the age of 29 with internet access in 18 countries for 50 different sectors. Brand Finance, which calculates the value of the brands included in the ranking tables with the "Equity Fee" method in accordance with the ISO 10668 standard, provides that a licensor will gain by licensing their brand in the open market. kazanBased on three principles, it reaches the net brand value by adapting the right price to the revenue of the company. The 'Brand funnel' used in the research, which measures in line with the concepts of reputation, innovation, trust, emotional bond, advice, quality, awareness, reveals how a brand's power is transformed into sales. BrandFinance; Calculates the strength of the brand using marketing investments, relative weight and performance metrics. For each industry, the royalty range and the royalty rate are determined, reflecting the importance of the brand in the purchasing decision. While the brand's strength score is adapted to the royalty range, the share of the brand in the company's revenue is determined. The determination of the future revenue is also measured by taking into account the past revenue, the forecasts of capital market analysts and the growth rates of the economy. Afterwards, the royalty rate is adjusted to the future revenue in order to determine the revenue of the brand.

Hibya News Agency

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