In the statement made to the Public Disclosure Platform (PDP), the following information was given: “In the first half of the year, Ford Otosan took the 10,2rd place with a 10,3 percent (3 percent) (3) share in the total market. Our retail sales increased by 29 percent compared to the same period of the previous year and became 26.425 (20.485). While our profitability-oriented strategy continues in passenger cars, our market share was 3,4 percent (3,5 percent). While our profitable growth strategy in commercial vehicles continues, our undisputed leadership continued with a 35,1 percent share.
Our market share was 27,6 percent (31,0 percent) in light commercial vehicles, 45,8 percent (41,7 percent) in medium commercial vehicles and 29,9 percent (27,8 percent) in trucks. As of March 20, production was interrupted due to disruptions in supply, sales and delivery processes with European countries and Ford Motor Company within the framework of measures taken to reduce coronavirus effects affecting the whole world. Production started again on April 27 in our Eskişehir plant and on May 4 in our Kocaeli plants.
With the effect of these pauses, total production decreased by 37 percent year-on-year in the January-June period and reached 117.507 (186.667) units. Our total capacity utilization rate was 52 percent (82 percent). In the second quarter of the year, although Ford's sales in the European commercial vehicle market decreased by 40 percent compared to the same period of the previous year, the market share increased by 0,9 points depending on the performance it showed over the sector and reached 13,8 percent as of the end of June. Thus, Ford has been the European commercial vehicle market leader since 2015. In this period, 84 percent of the transit family vehicles sold in Europe were produced by Ford Otosan. In the first half, the export volume of Ford Otosan decreased by 43 percent annually due to the contraction in the market and Ford's sales, and reached 96.452 (168.148).
Our export revenues were realized as 11.539 (16.056) million TL. Despite the 43 percent decrease in our export volumes, our export contracts covering costs remained limited to 28 percent in annual export revenues due to the strong euro versus product mix and TL. Our domestic wholesale sales increased by 30 percent due to the growth in the domestic market and reached 26.419 (20.303) units. Depending on our sales numbers, product mix and pricing discipline, our domestic sales revenues increased by 51 percent to 3.555 (2.353) million TL. Our total sales volume decreased by 35 percent to 122.871 (188.451). Our total sales revenues decreased by 18 percent to 15.094 (18.409) million TL. ”
Hibya News Agency
Be the first to comment