Volkswagen's new faster mobility in line with the new logo and new corporate identity designed to adapt to the world, Volkswagen Turkey has made the launch of the new website.
The new corporate identity to the transition process, while organized on a different schedule for each country, determined to Turkey Volkswagen on June 17, Turkey, Passenger Cars and Commercial Vehicles web site are transitioning to a new design and user experience.
The brand's global e-mobility and digitization strategy, which is designed as a start of a new era in parallel with the first example of a new corporate identity and logo, are on display at the Volkswagen website and digital platform in Turkey.
With its new brand design, Volkswagen creates a more modern and more digital brand experience. The new Volkswagen logo and brand design, which has become clearer with its simple, modern and two-dimensional design, aims for high flexibility designed for digital applications.
Brand New Volkswagen World: vw.com.t is
Volkswagen in Turkey, more vibrant, colorful and was the first example of the new visual world of people-oriented websites and digital platforms. The vw.com.tr website, which is the common use of Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands, has been completely renewed.
Offering detailed information about models and services, vehicle builder, live chat providing real-time communication, financing options and many other products and services related content and offers on a single platform, the website provides highly simplified navigation and customization for Volkswagen customers and Volkswagens lovers.
Volkswagen Turkey's new website aims to provide a better service more efficiently communicate with users and play an important role in the brand's digital strategy.
Priority on Mobile Platforms
New vw.com.t isIt is noteworthy that the design of "Mobile First" was changed to "Mobile-optimized". In other words, the website, which was previously compatible with portable devices, has now been targeted to small screens of mobile devices and converted to large screens. At the same time, the menu and content structure have been simplified and understood easily.
Equipped with features based on customization, new vw.com.t isBy bringing together the contents of both brands, it has been developed as a gateway to Volkswagen world and completely data-oriented. With this feature, it makes it possible to create user journeys according to the special interests and needs of each visitor.
New Design New Infrastructure
Along with the renewed corporate identity vw.com.t is's infrastructure has changed completely. The new website prepared with the "React" infrastructure used by world-famous companies such as Facebook and Instagram, so that it can adapt to innovations much faster. This new technology, which is used in the infrastructure section, provides rapid development opportunities and provides rapid solutions to market and customer demands.
User Friendly Applications
In addition to the site where real-time communication (Live Chat, Online Service Appointment, Online Roadside Assistance) is available, 'Volkswagenim' for Volkswagen Passenger Car and 'Volkswagen Commercial Vehicle' for Volkswagen Commercial Vehicle; Features such as ease in service operations, viewing service history, online service appointment and job order opening have been made available. Passenger and Commercial Vehicles Volkswagen Turkey's new mobile application allows applications to be handled through almost all the after-sales process. This provides users with the possibility of contactless transactions in the new period, while also allowing them to easily follow their after-sales processes on their mobile phones.
New Design Language
Volkswagen's new brand identity is perfectly adapted to digital channels. The new design, which was created especially with the “People-First” approach, focuses on increasing the personal tastes of the users and their interactions with the brand. The new aesthetic integrity distinguishes the Volkswagen brand in digital channels with its design language that is repeated in all channels.
Hibya News Agency