In the “Future Tire” survey conducted by Continental and Forsa, participants stated that tire engineers should give priority to fuel saving, while the price-performance ratio is more important than sustainable production.
In line with the changing tire safety expectations of drivers recently, Continental and Forsa conducted a survey on the tire of the future with more than a thousand drivers throughout Germany. According to the survey results, the most important issue for more than 40 percent of the participants was that the tires will save more fuel in the future. Second place was stamina.
The survey results reveal that the responses differ between age groups. For example, puncture resistance is the most important issue for individuals aged 18-29, while energy efficient tires have come to the fore between the ages of 45-59. Sustainability in materials and production has been the top priority of people aged 30-44.
According to the answers to the question about the future tire prices in Continental's survey, 92 percent of the participants stated that the price-performance ratio is important or very important. In addition, 75 percent of drivers said lower rolling resistance and consequently low fuel consumption is important or very important to them. Tires optimized in terms of rolling resistance and mileage can really affect the total running cost of the vehicle. "So consumers should always pay attention to the EU Tire Label," explains Continental Tire Development Engineer Andreas Schlenke. “The rolling resistance 'A' indicates that the tire turns very efficiently. You can also be sure to buy a very safe and sustainable tire if it has received 'A' rating without wet braking.
"Social debates about the mobility of the future will definitely affect the future of car tires," Schlenke continued. “Our products will play a greater role in safety as well as increasing energy efficiency, puncture resistance and sustainability. However, we should mention that we offer products from the tire of the future that already meet these expectations. For example, our current EcoContact tire has 20 percent less rolling resistance and 12 percent more mileage compared to its predecessor. Our Taraxagum technology offers dandelion rubber as an alternative to tropical rubber. We have developed special technologies for electric cars with very low rolling resistance while providing strong performance in safety-related criteria. Our ContiSeal technology immediately closes the holes in the tread, providing greater puncture resistance. And very soon, our tires will be able to tell when the tread wears. In the future, they will be able to monitor and adjust tire pressures without having to interrupt the journey. ”
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