The Minister of Trade Ruhsar Pekcan stated that the works carried out in order to support the brands in the "Turquality Support Program" for the service sectors with a system based on the "target market" basis, said, "Our brands in the service sector will be supported for 5 years, each in each new market they will enter. Support for the development of the institutional infrastructure will be provided during the first 5 years. ” used expressions.
“President's Decision on Branding Supports for Foreign Exchange Earning Sectors” was published in the Official Gazette.
Minister Pekcan, in his post on his Twitter account, gave information about their work as the Ministry of Trade.
Drawing attention to the innovations for the Turquality Support Program, Pekcan made the following assessment:
“The work carried out in order to support the brands in the program implemented by our Ministry for the service sectors with a system based on the 'target market' has been completed. With the President's Decision published today in the Official Gazette, our brands in the service sector will be supported for 5 years, each in each market they will enter. Support for the development of the institutional infrastructure will be provided during the first 5 years. ”
Referring to the effects of these supports on the current account balance, Pekcan said, “This new support system, which has been implemented, will prepare our brands to be permanent in these markets by being present in more markets. In this way, the service revenues of our country will increase in a sustainable manner and the contribution of the service sectors to the current account balance will continue in a positive way. ” used expressions.
50% Support for Beneficiaries in Many Expenses
With the “Decision on Branding Supports in Foreign Exchange Earning Service Sectors” implemented by the Ministry of Commerce, it is possible for Turkish brands to be supported separately for each new market for 5 years, and they can benefit from the support for the development of the corporate infrastructure during the first 5 years after entering the support program independently from the target markets. while contributing, it will be ensured to contribute to meeting many expenses.
In this context, the expenses of the beneficiaries included in the Turquality Support Program regarding the product and service registration in the countries that they have determined as the target market and approved by the Ministry, training, consultancy, certification costs related to the documents / certificates providing advantage in entering the market, The costs of employing interpreters for up to 5 cooks / chefs, software developers, engineers and health institutions employed by the company / organization at the same time, the advertising, promotion and marketing expenses they have made for the countries they have set as the target market and approved by the Ministry. Many expenses such as rent for stores / restaurants / cafes, warehouse expenses for warehouses, municipal expenses, suitable site research and commission expenses for the lease of the said units, and legal consultancy are supported by 50 percent. To singling.
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