“Brand Reputation” is in the first place in today's conditions, where the digital world is playing a more and more serious role in determining the preferences and the importance of brand investments is increasing day by day in order to stand out in global competition. While the whole world is trying to overcome the crisis period caused by the pandemic, brands have come to the stage of reshaping their strategies. The footsteps of many new initiatives and brands will be heard after the pandemic period. Hosted Reputation Management Consultant Salim Kadıbeşegil, moderated by journalist-author Nihat Demirkol EGİAD - Aegean Young Businessmen Association opened the title of "Reputation of Brands and Companies in the Covid-19 Era" with online webinar.
Since December 2019, the coronavirus that has turned the global economic balances under the influence of the world has also played a major role in the future of brands. In the days when institutions discussed profit, turnover and export figures, 'Brand Reputation' was at least as important as these figures. At this point, it brings together its members with the experts of the subject in order to protect the Reputation of Brands and Companies. EGİADHosted Reputation Management Consultant Salim Kadıbeşegil. Kadıbeşegil, who came together through video conferencing, gave information about the importance of the concept of “Reputation Management” and what business representatives should do about this, especially in times of crisis. Making the opening speech of the seminar EGİAD Chairman of the Board of Directors, Mustafa Aslan, emphasized that it is more important for companies to survive this period, when the world is in uncertainty and facing economic difficulties, with the least damage and maintaining their reputation.
Use of Brands That Harm Humanity Will Decrease
Reminding that consumers' perspective on brands and companies has been changing recently, Aslan pointed out that the sensitivity is increasing for a more fair and sustainable world, “I think this increase will continue after the crisis. There will be even more radical changes. I guess it will reduce the use of brands that consumers think harm the planet, humanity. The companies will also have to do more realistic jobs instead of showcasing social responsibility campaigns to save the day. ” Indicating that Covid-19 represents the beginning of a new era for Earth EGİAD President Mustafa Aslan said, “All habits and lifestyles of human beings have begun to be redesigned. Working from home was used in the past, especially in businesses with a solid IT infrastructure. Examples of working from home or remotely were increasing before this crisis, but I predict that it will continue as an explosion afterwards. Apart from more flexible working hours, we will move towards a new business world where office rules, organisations, parent and child relations, clothing and similar details will change. It is very likely that we will enter a period where companies will question the adequacy of their current employees. It is of great importance for employees to develop their technology and social competencies. kazanwill ache. Competencies such as emotional intelligence, creativity, re-learning, entrepreneurship, empathy, using advanced communication and technology, advanced data analysis and technology development will come to the fore.
Moral Values Should Be Built on Companies' Spine
Reputation Management Consultant Salim Kadıbeşegil, emphasizing that it is very important not to lose the value in the eyes of the employees and the society, said, “We are going through processes where we consume natural resources and cannot replace them. We started the new century with a population of 1.2 billion and we are now at 8 billion. We went into a consumption frenzy without bringing moral values to the fore. Global crises have taught us nothing. What we need to do is to plan the future by learning from them. States in history kazanWith the industrial revolution, companies and brands became globalized. It was a value for money. Issues such as being fair and being ethical were swept under the rug. In fact, we should have been managing companies with the awareness of our responsibilities. For this, our values need to be reflected in the decisions in daily life. Saying a reputable company is a matter of being a company that is liked and appreciated by the society.” Emphasizing that Ethical Trade comes to the fore at this point and it is very important, Salim Kadıbeşegil stated that companies managed with this understanding are more preferred and said, “The way to design the future will be possible with modeling that puts the society in the center. We will now require representatives from non-governmental organizations on the boards of directors of companies. Civil society has a very important power,” he said. In this period, Kadıbeşegil emphasized that it is very important to consider the employees of the shift not only as a human resource, but as a human value and to place this value on the backbone of the company's intellectual capital, saying, “Because they are all members of the same family. The priorities in financial policies and the way they are managed are also an indicator of reputation. Behind every decision, the behavior equipped with fair, ethical, responsible and accountable principles is closely related to the reputation of the companies.