Author of the morning Horizons Fund, to be held in December at the presentation of consumers in the design of the car said that Turkey have a say.
Horizon Chest, (Sabah'Ta "Turkey has designed the car to consumers" in an article published under the title "presentation will be held in December in the design of the cars consumers did have a say in Turkey. Turkish customers were asked about their needs and expectations. They were taken into consideration in interior and exterior design. ”
Fund continued as follows: "Turkey Automobile Enterprise Group (TOGG) gained momentum entering the first year of the studies. While preparing the prototype, on the other hand, studies are ongoing to determine the brand and model name. TOGG plans to showcase the walking prototype of the vehicle in the range and to promote the brand. Mass production will begin in 2021, and the car is planned to hit the roads in the first half of 2022. According to the program, the first vehicle to be offered will be the C-SUV, but by 2030 the number of models will reach 5. In addition, the face-lift (renewal) of 3 models will take place in the period until that date. Meanwhile, it turned out that Turkish consumers had a say in the design of the car. In clinical studies, customers were asked about their needs and expectations. These were taken into account in interior and exterior design.
WHY SUV CAR
TOGG CEO Gürcan Karakaş explained why he was chosen as a vehicle in the C-SUV segment: 'As soon as we hit the road, research was carried out with more than 2 thousand people across the country. We saw that the demand for an SUV in the C segment in our country's market is high. According to estimates, the sedan market will grow by 7-8 percent and SUVs will grow more than 1 percent in 2-8 years. That's why we decided that our first product would be the C-SUV. '
Karakaş said that TOGG set out to implement a 'best o pratice' product development process, and that they have examined about 20 startup companies operating in the world in mobility with BCG (Boston Consulting Group). Karakaş noted that they created their business plans accordingly.
We're not late, that's the nature
Karakas, Turkey has replied to criticism that he is too late to cars' nature of the work we are already managing a non-short process. Because developing an innate electric vehicle is a very different process than naturally transforming an existing vehicle, and naturally takes longer. Our job is also to create a brand and create more than just cars, an ecosystem. '
WE HAVE AUTHORIZED TEAM WORLDWIDE
Stating that they are working with a world-class team, Karakaş said, “Our team consists of friends who have not experienced less than 13-15 years and have carried out global studies. As we see our employees on the basis of everything, we hire suitable people with the best personal experience in their field. One of our most important differences is that we work with a start-up spirit by maximizing business efficiency and communication with a lean agile organization. ''