Erciyes Becomes a Place for Brands

Erciyes Becomes a Place for Brands: Austria's famous ski equipment manufacturer HEAD has chosen Erciyes as its product promotion base for the winter season of 2015-16.

Erciyes Winter Sports and Tourism Center, which has become one of the most important addresses of winter sports with the investments made by Kayseri Metropolitan Municipality and the mountain management model applied, has started to take its place among the known ski centers of the world thanks to the international competitions it hosts. World-famous brands that could not remain indifferent to this rise are now introducing their products to the world from Erciyes. HEAD, the world's oldest and most important ski equipment manufacturer, founded in 1950 in Austria, also held a promotional meeting in Erciyes to announce the products of the 2015-2016 season.

HEAD Turkey Distributor, Sportive in serving companies and Erciyes Arlberg Sport that the meeting's opening speech, held in cooperation Kayseri Erciyes Inc. Chairman Dr. Murat Cahid Cıngı emphasized that the awareness of Erciyes is increasing day by day and said, “As a result of the investments made by Kayseri Metropolitan Municipality in Erciyes Mountain, we have become a winter tourism center worldwide. It made us very happy that world famous brands such as HEAD introduced their products to the whole world from Erciyes. As a result of our meetings with company representatives, we agreed to organize different sports activities together in Erciyes. HEAD company officials stated that they liked the investments and the business model made in Erciyes very much and they were happy to see that a ski resort that is unparalleled in Austria has been established in the heart of Anatolia. This was a source of pride for us, ”he said.

HEAD Brand Manager transfer their opinions on the matter Merve Tireless, stating that they are aware of the potential of Erciyes, "Erciyes, Turkey's most modern and important winter tourism center. There is a huge potential here and as HEAD we are aware of this potential. For this reason, we chose as our base introduction of Erciyes in Turkey. We plan to introduce our products to the whole world from here. Today, we promoted the products of 2015-2016 season here, ”he said.

Stating that Erciyes was chosen for the product promotion made the operators happy, Arlberg Sport operator Mehmet Edinceoğlu said, “We are very happy that HEAD, the world's most famous winter sports brand, introduced its products in Erciyes. Thanks to this, we had the opportunity to get to know and try HEAD's new season products. "We will order a large number of new products and offer them to ski and snowboard lovers coming to Erciyes."