İZBANa Young View: Established with the partnership of İzmir Metropolitan Municipality and TCDD, İZBAN is developing communication facilities while increasing the number of train sets and stations.
Turkey's largest urban rail public transport system, which İZBAN, Izmir to improve channels of communication with the public, evaluating the demand from Yaşar University entered into cooperation projects inside. In this context, Yaşar University Communication Faculty Public Relations and Advertising Department students will prepare public relations and advertising projects about İZBAN. For the project to be prepared especially for young people, İZBAN General Manager Sabahattin Eriş, Deputy General Manager Sönmez Alev and related units of İZBAN, Yaşar University Faculty of Communication, Public Relations and Advertising Department students and academicians came together.
During the meeting and promotional tour at the İZBAN Headquarters in Çiğli, students were informed about the passenger profile using İZBAN and public transportation lines. There was an exchange of ideas on how İZBAN has a clearer perception in the eyes of its target audience and better publicize the services provided. Yaşar University Faculty of Communication Head of Public Relations and Advertising Department Assoc. Dr. Ferah Onat “İZBAN is a very important value for our city. Our students will analyze İZBAN, which facilitates the city life and has become the most important transportation vehicle of the city, from a young perspective. They will produce creative communication ideas that will increase the interaction and cooperation between İZBAN and the people of İzmir ”.
In the meeting, it was expressed that the projects to be produced from the eyes of young communicators within the scope of the said cooperation are also expected. The first presentations of the student projects are expected to be held in June in order to evaluate İZBAN.