Grand Prize from Loyalty 360 Awards to OPET

360 Loyalty Awards' recognize oPet the grand prize: customer satisfaction 8 years, the company selected the highest in the fuel sector in Turkey OPET continues to be the crowning achievements in the international arena. OPET recently received the “Platinum” award at the Loyalty 360 Awards in the USA for its customer-focused efforts.
Organized by The Loyalty Marketer's Association, the Loyalty 360 Awards Ceremony was held in Orlando, USA, last March. OPET was deemed worthy of the “Platinum” award, the biggest award in the “International Markets” category, in which 27 companies from various countries including Australia, Germany, England and Spain compete. CRM (Customer Relations Management) programs, Opet Card and Opet Worldcard segmentation studies, Perfect Service Program, Online Fuel, Password points, effective customer communication channels and customer-oriented approach, CRM Manager Nilay Güler and Added Dear Services Manager Mehmet Alpinanç received it.
OPET, which started CRM activities in 2004, has a structure that distinguishes itself from its competitors with the 'digital benefits' it offers to its customers. KalDer Turkey Customer Satisfaction Index in the industry to achieve first place as the highest brand customer satisfaction consecutive year proves that at the beginning of the eight companies using CRM applications in the most effective manner. OPET actively monitors its customers through the OPET Card, and launches customer-specific campaigns in addition to holistic CRM applications.
OPET works to provide the best service to its customers with its "Journey to Flawlessness" program. “Are you satisfied with the service provided?” To all customers via SMS after shopping. he is asked. If a "No" SMS is received, the message is sent to the call center immediately. The call center calls the customer back on the phone and receives information about the source of dissatisfaction and transmits it to the relevant units. Since it is an integrated system, this application is also effective in kiosks at stations. When the customer reads his card in these kiosks and presses the 'no' button, he is immediately called by the call center. Opet's "Journey to Flawlessness" principle; It makes a difference in its sector with its unconditional satisfaction understanding consisting of call center, station and online services. OPET Call Center provides 7/24 service, meticulously evaluates all calls and produces solutions for all customers with its complete technical infrastructure. All stations of OPET; It draws attention with its product and service quality, station layout, providing a friendly and reliable environment, having a holistic standard with toilet cleaning and devices prepared for the disabled.