VIP buses attract upper class to IETT

IETT, which attracted the attention of the whole world with an order of 700 vehicles, was also the favorite of the middle and upper class who once turned their nose to buses. General Manager Baraçlı said, "We made a digital revolution in buses."
The 141-year-old Istanbul Electric Tram and Tunnel Operators General Directorate (IETT) is currently experiencing a "silent revolution". Because the company started the biggest transformation move in its history with an investment of 1 billion. By ordering 1 new buses in the last year, IETT both attracted the attention of the world automotive industry and broke new ground in terms of technology in public transportation.
PROFILE CHANGED
The architect of the transformation, on the other hand, left his academic career at Yıldız Technical University and assumed the position of IETT General Manager. Hayri Baraçlı. Stating that these changes made by Istanbulites to improve the quality of life have also reflected positively on the passenger profile of IETT, Barçlı said, “Thanks to the successful work we have done, the middle and upper classes have now started to board IETT”. Baraçlı summarized the importance of the change in the passenger profile as follows: “Those who go to the traffic with their vehicles alone are generally the segment with high purchasing power. Their expectations are also high. Thanks to customer service, cleaning of the buses and technology, we attract the upper class to public transport. This is a development that will relieve traffic seriously. We have also provided serious facilities for our disabled citizens. " As part of the transformation initiated by IETT, the vehicle age was reduced from 16 to 3.5. All buses are equipped with software, internet and navigation systems. As of 2013, air-conditioned and old buses known as 'Ikarus' in Istanbul will become history. Istanbulites will be able to see how many minutes after the bus is at the bus stop and make the payment by phone. They will even be able to get information about the historical and touristic places in the places they passed while traveling. We talked about the big transformation with Hayri Baraçlı, IETT General Manager.
LOCAL PURCHASING
In the global crisis, IETT's purchase of 1.700 vehicles had an impact all over the world. What kind of financing model did you apply here?
Currently, world cities and the automotive industry are talking about our investments. We have a financing model developed by IETT and implemented for the first time in the world. We prefer domestic vehicles for purchases made entirely with equity. But the most important thing is that vehicle manufacturers undertake many activities from the vehicle maintenance and repair services carried out by IETT up to the supply and assembly of spare parts. Thus, we, as a company, reduce our costs and save 70 percent. This brings us an important financial strength.
The average age of vehicles will be 3 years
How many of the buses in Istanbul have you renewed in this process?
We held a total of 2011 buses for the purchase of buses, 500 of them at the end of 2012 and 950 in the first six months of 1.450. With our latest agreement, this figure reaches 1.700. All of these buses will be included in our fleet by mid-2013 at the latest. With the new buses, IETT's average fleet age will have dropped from 14.6 to 3.5. There will be no air-conditioned and old vehicle left.
We made a silent revolution in transportation
What will this transformation bring to the people of Istanbul?
Istanbul is carrying out a silent revolution in public transport. In particular, we are launching a digital era in the use of technology. Some of these were implemented. All our buses are equipped with intelligent announcement and software systems. The mobile service period will begin soon. It will be possible to make payments, top up, and make transfers on your mobile phone. Smart label devices will be placed in stops. When you bring your mobile phone closer, you will be able to see the bus and route information. Passengers using an Android mobile phone can take photos, read the timetables at the stops, read the barcode at the bottom of the schedule and reach the bus timetables. The driver will be able to communicate his complaints to us instantly, and we will be able to warn the driver at any time.



Source : www.sabah.com.t is

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