Vodafone buys naming rights for Madrid subway station, line

Vodafone buys naming rights for Madrid subway station, line : Vodafone has signed a naming rights deal with Spanish subway operator Metro de Madrid, local newspaper El Economista reports. Under the terms of the contract, Metro de Madrid will rename its Sol flagship subway station as ‘Vodafone Sol’ until 2016. Additionally, a metro train running line 2 of the Metro de Madrid will bear the Vodafone image, logo and inscriptions.

The marketing campaign targets the over 65,000 million travelers passing through the Sol metro station, and 122,000 traveling by Line 2 per day.

The Vodafone contract follows a similar deal inked by Metro de Madrid with Samsung in 2012.

Madrid Metro Vodafone

Source : Telecom Paper

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